Yahoo says it’s pushing forward on its open search platform with support for semantic web standards and third-party developers. These are both important steps forward for Yahoo, particularly since open search is seen as one of the company’s best bets for making headway against Google (our coverage).
Semantic web standards like microformats can help search engines identify the relationship between the different pieces of content on a website, says Amit Kumar, Yahoo’s director of search product management. For example, on LinkedIn, microformats allow Yahoo to highlight information like a LinkedIn user’s location, current title and specialties in its search results.
Simplify the technologies behind the new economics of buying and selling advertising.
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