  |
| Viacom general counsel Michael Fricklas lets mash-ups of its copyrighted content slide by. |
Simplify the technologies behind the new economics of buying and selling advertising.
Feb 12, 2009
CLIP Why Viacom Ignores Mash-ups of Its Copyrighted Content
Ad Age: Feb. 12, 2009
NEW YORK (AdAge.com) -- Using special filter systems, search engines and a crew of dogged digital gumshoes, Viacom has succeeded in having hundreds of thousands of infringing online videos removed from the Internet. Appearing at Gotham Media Ventures' recent legal seminar, the media giant's general counsel, Michael Fricklas, discussed that massive in-house operation. He also detailed how Viacom, which operates a slew of user-generated video sites across its many properties, systematically polices that content for copyright violations.
No comments:
Post a Comment
Comments accepted immediately, but moderated.