NEWS: Is Public Relations Ready for Discontinuous Change?

November 21, 2005

Is Public Relations Ready for Discontinuous Change?

As the Thanksgiving holiday nears, I try to gather my thoughts on the year past and to anticipate the year ahead. The most striking development for our industry must be the fundamental shifts occurring in media. Here are a few statistics:

* Every dollar coming out of print advertising revenue for newspapers is replaced by only 33 cents online, according to Citigroup analyst William Bird. Print advertising accounts for approximately 66% of total revenue for newspapers. This money is ebbing away to web competitors like Monster.com or Yahoo.

* The largest 50 Web companies are attracting 96% of the ad spending on line, according to Pricewaterhouse Coopers, with the majority going to AOL, Google, MSN and Yahoo. The hottest genre of Web advertising is 15 second commercials that run before on line videos on sites such as WebMD.

NEWS: Fox buys MySpace

News Corporation Buys An Internet Company

...immediately after the formation of Fox Interactive Media, a unit within...foxsports.com, foxnews.com, and fox.com. The addition of Intermix...the American market. In buying MySpace, the company is following Mr...Murdoch said. He added that the Fox Interactive unit was working...
July 19, 2005 - By RICHARD SIKLOS (NYT)

TODAY IN BUSINESS

...iPods to sophisticated home music systems. [C9.] FOX UNIT BUYS PHOTOBUCKET -- Fox Interactive Media has agreed to acquire the photo...public spat in which the popular networking site MySpace partly blocked content from Photobucket. [C11...
May 31, 2007 - (NYT)

Growing Online, BBC Is to Join With MySpace

The commercial arm of the British Broadcasting Corporation is expected to announce a partnership with MySpace on Thursday to make some of its content available on MySpace, the popular social networking Web site. MySpace, part of the News Corporation, controlled by Rupert Murdoch, said Wednesday tha ...

NEWS: Yahoo buys photo-sharing site Flickr

Yahoo buys photo-sharing site Flickr CNET News.com
Yahoo buys photo-sharing site Flickr Move comes less than a week after the Internet giant launched a beta test of a new blogging tool.

Yahoo has purchased online photo-sharing service Flickr, less than a week after the Internet giant launched a beta test of a new blogging tool.

Vancouver, British Columbia-based Flickr lets users upload digital photos from computers and camera phones, put together photo albums, and post photos to blogs, among other things.