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Apr 30, 2001

STATS: Global Internet Rankings by Page Views

The number of individuals with Internet access from their home grew by nearly 7 million people in March 2001 to 379 million people, according to Nielsen//NetRatings Global Internet Index. Active Internet usage grew nearly 4 percent to 211 million people.

Global Internet Rankings by Page Views
Rank/Country/Page Views per Month/Page Views per Session/Duration of Page View
Click Rate for Top Banner
1. South Korea 2,164 92 0:00:28 0.62
2. Hong Kong 1,123 63 0:00:37 0.69
3. Germany 818 48 0:00:36 0.58
4. Japan* 788 52 0:00:35 0.37
Global Average 774 43 0:00:47 0.41
5. Canada 755 37 0:00:49 0.17
6. Singapore 699 55 0:00:37 0.24
7. United States 678 35 0:00:54 0.36
8. France 629 39 0:00:41 0.36
9. Taiwan 618 55 0:00:37 0.50
10. The Netherlands 586 40 0:00:42 0.36
11. Sweden 572 42 0:00:38 0.52
12. Italy 557 43 0:00:44 0.48
13. Norway 555 38 0:00:38 0.33
14. Brazil 552 43 0:00:49 0.43
15. Denmark 534 39 0:00:35 0.51
16. Australia 512 39 0:00:54 0.27
17. U.K. 479 39 0:00:45 0.49
18. Spain 467 40 0:00:52 0.65
19. New Zealand 414 30 0:00:53 0.23
20. Ireland 361 38 0:00:46 0.37
* February data
Source: Nielsen//NetRatings

Feb 14, 2000

Interstitial Ads Fight For Attention

Smart Computing Article - Interstitial Ads Fight For Attention

Interstitial roadblocks. Despite all the bells and whistles that rich media allows for interstitial advertising, some doubt the ads will ever catch on among ...

Studies point to growing market for Net advertising August 08, 2000

The most common type of Net advertising continues to be banner ads, which accounted for 52 percent of all online ads. Following banners were sponsorships at 27 percent; "interstitials," or pop-up ads, at 3 percent; and email at 3 percent, according to the report.

Separately, a study conducted by investment banking firm Veronis Suhler showed that overall advertising growth has been fueled by the Internet. The report found that online advertising surged 140 percent from 1998 figures to hit $4.6 billion in 1999. Adding more confidence to the sector, the study concluded that online advertising will reach $24.4 billion by 2004, accounting for roughly 10 percent of all ad spending.

Ads 2.0: Beyond the repurposed TV spot

Published: November 22, 2006...

What's the market potential for online video ads? While video ad spending is predicted to reach $775 million next year, from $410 million this year, it still only represents 4.2 percent of all online ad sales in the U.S., according to eMarketer.
Research and Markets Adds Report - Streaming Media Advertising ...

Pre roll is forecast to make up 26.7 percent of gross video ad spend in 2007 (not including pre roll or interstitial units sold against long form content), ...

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