STATS: Younger, Heavy Online News Consumers are Not Newspaper Readers, According to comScore Plan Metrix

clipped from: www.comscore.com
Study Highlights the Importance of Extending Traditional News Brands to Online

Younger News Consumers Less Likely to Read Print Newspapers
Heavy print newspaper readers show a strong skew towards older age segments, while the non-newspaper reader segments skew younger. Those age 65 and older are nearly 3 times more likely (index of 296) than average to read the print edition of newspapers 6 times per week, while those age 18-24 are 38 percent more likely than average to not read a print newspaper at all during a typical week.

STATS: Paid versus Natural Search Clicks

The Search Marketing Advisor Newsletter Article: 
June 2004, Volume 3, Issue 2