A Guide to Business Development 2.0
by Alex Iskold
At least once each day I get a call from someone trying to sell me outsourced development services. It's difficult to not be frustrated with these calls and it is increasingly hard to be polite, because they come so frequently. Yet, more than frustrated, I am just puzzled. Does this tactic still work? Who in this day and age would give business based on a cold call? These companies could definitely use a dose of business development 2.0.
Cold Calling is Dead
Warm Calling via LinkedIn
Creative Calling via Social Media
Transaction 2.0
Door Knocking 2.0: Web Services and APIs
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