NEWS: TheRarestWords: Intriguing Semantic SEO Project from Russia

TheRarestWords: Intriguing Semantic SEO Project from Russia

from TechCrunch by Erick Schonfeld

A mysterious yet intriguing project from Russia has come across our inbox. It is a search-engine optimization analysis tool for Websites called TheRarestWords. For any given URL, like Microsoft’sor Techcrunch’s, it shows you the rarest keywords on the homepage (i.e., the ones most likely to give your site some search-engine juice), other sites with related keywords, and a list of categories the site would fit under based on those keywords. For Microsoft, some the rare keywords it identifies are “silverlight,” “biztalk,” “onecare,” “skydrive, “popfly,” “ballmer,” and “ozzie.” You can try your site by going to http://therarestwords.com/YOURSITE.com.

TheRarestWords then tries to tap into crowd intelligence by letting anyone add a 100-character definition for each keyword, which could give it a semantic edge in trying to categorize each site. This could also be gamed pretty easily, but this looks to be just a Web project at this point. It could also be used to create a Wiki dictionary likeLingoz or Wiktionary, but that does not seem to be the focus of the project...