Bits: Microsoft Buys TV Ad Technology Company
Microsoft buys TV advertising specialist Navic Networks to boost its digital advertising offerings.
Microsoft Scoops up TV Ad-placement Company
Microsoft is moving into the TV advertising realm with the acquisition announced on Wednesday of Navic Networks.
Microsoft to buy TV ad service
Company scoops up Waltham, Mass.-based Navic Networks, a company that helps advertisers plan their TV spot purchases.
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