comScore Reports the Top Web Sites in India for May 2008

comScore Reports the Top Web Sites in India for May 2008

 

India One of the Fastest-Growing Internet Populations among 37 Countries Reported

By the comScore World Metrix Service

 

RESTON, VA, July 21, 2008 – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released its first study of Internet usage in India, which reports that more than 28 million people in India age 15 and older accessed the Internet from home and work locations in May. This represents a 27-percent increase versus year ago, making India one of the fastest-growing Internet populations among the 37 individually-reported countries in the comScore World Metrix audience measurement service. Additionally, the fact that Internet users in India represent approximately only 3 percent of the population indicates significant potential for continued strong growth.

“India truly represents one of the most promising emerging Internet markets, given both the size and technological sophistication of the population,” said Jack Flanagan, comScore executive vice president. “While global Internet brands like Google and Yahoo! currently reign as the most visited Web properties in India, several local players also have strong positions in the market.”

 

Some findings from the study include:

·          The average Indian Internet user visited the Internet 25 times during the month and was online for 28 minutes per visit.

·          Those between the ages of 15-24 were the heaviest Internet users among all age segments, spending nearly 12 hours online per month on average.

·          Some of the fastest growing Web site categories during the past year included Maps (up 64 percent), Sports (up 60 percent), Entertainment - Movies (up 55 percent), and Finance – News/Research (up 52 percent).

 

Google Sites Ranks as Top Web Property in India

Google Sites ranked as the top property in India with nearly 20 million visitors in May, a 35-percent increase versus year ago. The property grew on the strength of several Google-owned entities, including Google Search (up 38 percent to 17.1 million visitors), social networking site Orkut (up 39 percent to 9.3 million visitors), blog platform Blogger.com (up 102 percent to 7.3 million visitors), and video site YouTube (up 131 percent to 6.3 million visitors).

 

Top 15 Web Properties in India Ranked by Unique Visitors May 2008 vs. May 2007 Total India - Age 15+, Home and Work Locations* Source: comScore World Metrix
Properties	Total Unique Visitors (000)
	May-07	May-08	% Change
Total Internet : Total Audience	22,805	28,886	27
Google Sites	14,597	19,746	35
Yahoo! Sites	14,664	18,704	28
Microsoft Sites	10,800	11,980	11
Rediff.com India Ltd	7,740	9,246	19
AOL LLC	N/A	6,325	N/A
NIC.IN	5,675	5,953	5
Times Internet Limited	5,002	5,948	19
Wikipedia Sites	4,353	5,264	21
Naukri	3,295	5,105	55
eBay	4,204	5,020	19
Indian Railways	N/A	4,454	N/A
CNET Networks	3,194	3,841	20
Ask Network	3,155	3,444	9
BharatMatrimony.com Pvt Ltd.	2,336	3,420	46
Monster Worldwide	2,854	3,301	16

*Excludes traffic from public computers, such as Internet cafes or access from mobile phones/PDAs.

 

Yahoo! Sites ranked second with 18.7 million visitors (up 28 percent), followed by Microsoft Sites with 12 million (up 11 percent). Indian portal Rediff.com ranked as the top local property with 9.2 million visitor (up 19 percent), followed by government site NIC.in with nearly 6 million visitors (up 5 percent).

 

About comScore

comScore, Inc. (NASDAQ: SCOR) is a global leader in measuring the digital world. For more information, please visit www.comscore.com/boilerplate.

Facebook Growth Explodes Globally, Levels Off In The US

Comscore has just released the latest data on Facebook growth patterns, which clearly show that Facebook’s recent push to expand abroad has paid off. The site has seen extremely high growth rates across Latin America, The Middle East, and the Asia Pacific. Europe, which accounts for a much larger user base, continues to grow at a steady clip as well.

North America still accounts for nearly 40% of Facebook’s monthly growth, but its rate remains fairly constant, hovering at an increase of around 47,000 uniques over the last seven months.

Earlier this year Facebook finally managed to catch up to MySpace’s total unique visitors, largely on account of its rapid global expansion (MySpace continues to dominate in the US market).

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