JWT Wins Microsoft Account
BY SUZANNE VRANICAWord Count: 263 | Companies Featured in This Article: WPP Group, Microsoft, Interpublic GroupJWT, an ad firm owned by WPP Group PLC, has landed Microsoft Corp.'s business-solutions advertising account.
In 2006, Microsoft launched a $500 million business-to-business ad effort that carried the slogan "People Ready." The ads, created by McCann Erickson, highlighted new products and were intended to drive business away from rival IBM...
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