The
Tampa Tribune has launched a three-pronged multimedia news approach working with the newspapers staff,
TBO.com and
WFLA-TV.
The Tampa Tribune's move follows a round of cost cutting measures at the US regional newspaper.
Janet Coats, vice president of news, reports, "It's a progressive, audience-driven approach. The focus puts the audience at the center of our decision-making."
The new initiative is a step beyond the continuous news desk introduced in 2007. All three teams of journalists will sit together in order to facilitate an instant newsgathering focus, driven by a Web-first strategy. Despite this, each organisation will produce content appropriate to its brand.
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