AdNets Weekend

TNT, TBS take on major networks Variety, CA - 3 hours ago The pitches to advertisers this week will be "Start thinking of us as one of the big boys" and "Please stop discounting our advertising rates just because ... Well may be dry for off-net dramas Variety all 2 news articles »

MediaPost Publications

Ad Networks Will Fade As Web Publishers Take Control: Forbes.com CEO MediaPost Publications, New York - 16 hours ago For now, the proliferation of ad networks and the emphasis on performance-basedadvertising online is helping to put downward pressure on Cost Per Milles ...

BigBand Networks to Unveil Switched Digital Video Innovations at ... CNNMoney.com - May 7, 2008 ... principal architect at Time Warner Cable, and BigBand Networks will present the white paper, "Implementing Addressable Advertising in Linear Networks," ...BBND

Bigmouthmedia News

Cox Enterprises to Acquire Adify, an Ad Tech Firm New York Times, United States - Apr 29, 2008 Adify, founded in 2005, helps Internet publishers build vertical advertising networks. These are groupings of sites about specific content, like travel or ... Cox Shells Out $300M to Cash in on Vertical Web Ads InternetNews.com Cox Enterprises acquires online ad company Adify Computerworld Adify Buy an Endorsement of Vertical Networks Marketing Shift.com Atlanta Journal Constitution - Computing News all 89 news articles »  CXR

Analysis: MySpace and Facebook challenge mobile-only social networks VentureBeat, CA - 8 hours ago Despite the split, “mobile advertising has grown in the last six months to be a real business for us”, he adds. He sees MySpace as playing the same role on ...

Civic groups seek antitrust probe of Google, Yahoo talks MarketWatch - 5 hours ago "Search advertising revenue will soon exceed that of the major television networks - a chilling fact which underscores the power of the search gatekeepers," ...GOOG - YHOO

Fairfax Digital signals move to take on TV networks Stuff.co.nz, New Zealand - May 7, 2008 "It's logical to suggest that we can build an advertising model around that user consumption and the capability that we have," Mr Matthews said. ... Streaming video just one piece of the puzzle Sydney Morning Herald all 4 news articles »

Boston Globe

The rise of social gaming Computerworld, Norway - 1 hour ago Social networks have grown enormously, as this map shows (it's in French, but you should get the point). These networks have added a new element to online ... Facebook Commits To Stronger Safety And Privacy Measures InformationWeek Social Networking Going Mobile, Nielsen Finds PR Newswire (press release) all 793 news articles »

Feds Tackle Mobile Spam Red Herring, CA - May 6, 2008 “But we have also looked at the aggregators, billing aggregators, and advertising networks,” he said. “But you need to deal with the people closest to the ...

The Money Times

Now in Play: AOL, Facebook and Many Others New York Times, United States - May 5, 2008 And there are still some private companies like Revenue Science, a behavioral targeting firm, and a bunch of mid-sized advertising networks of questionable ... For Microsoft, it's on to Plan B to catch Google Seattle Post Intelligencer Why Microsoft covets Yahoo CNET News.com Time Warner to spin off cable division Broadcast Engineering FOXNews - The Associated Press all 343 news articles »  MSFT - YHOO - GOOG