Network TV Schedules in Trouble, but Audiences Loyal to Programs
Consumers are growing disenchanted with their television experience but are nonetheless loyal to their favorite programs, showing a marked preference for content over its delivery method, according to Accenture’s inaugural Global Broadcast Consumer Survey. Although television remains the predominant mass communications device worldwide, with 97% of respondents watching TV in a typical week, consumption patterns [...]
May 9, 2008
NEWS: Network TV Schedules in Trouble, but Audiences Loyal to Programs
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