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Nov 8, 2007

NEWS: Another Step for a Remade AOL

ADVERTISING; Another Step for a Remade AOL

...sponsored links that run next to articles. Quigo is AOL's fourth advertising acquisition...features -- like e-mail -- are now free. Quigo, which reportedly cost AOL about $350...president and chief operating officer of AOL. Quigo sells ads on the sites of Time Inc. magazines...
November 8, 2007 - By LOUISE STORY (NYT)

AOL has acquired Advertising.com (AdNet for remnant display ads), Tacoda (behavior targeting), Quigo (CPC ads), and Klipmart (rich media).

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