Reuters India, India -
By Sophie Hardach Weightlifting is not the most glamorous Olympic sport. Forget about glitzy endorsement deals, tabloid tell-alls and magazine shoots. ...
For every Chinese gold, a school gets built
USA Today -
... to another channel and you have a different one... We've been following the early morning exploits of the American athletes in part I of today's blog here.
TVNZ, New Zealand -
By Keith Quinn Keith Quinn will be providing a regular blog for tvnz.co.nz from Beijing. In China, Keith will be commentating on all the athletics action at ...
Video: Olympic Torch Paraded Over the Great Wall
Detroit Free Press, United States -
Jamie Samuelsen blogs for freep.com. His opinions do not necessarily reflect those of the Detroit Free Press or its writers. ...
Reuters India, India -
By Erik Kirschbaum It's not every day you see an Olympic athlete wearing hunting gear put down her rifle halfway through an event, stroll into the crowd, ...
Pressure too much for China's Du
Good morning from Beijing - Live updates
Czech Emmons leads after qualifying round
U.S. News & World Report, DC -
Jonathan Martin says the ad is "clearly aimed" at women, while another blog is already concocting paranoid theories about the magazine covers featured in ...
Video: Sen. Clinton Urges Her Fans to Support Obama
Hillary Clinton’s Supporters HOPE To CHANGE The Top Of Their Party ...
Salt Lake Tribune, United States -
Well, that was quite a show the Chinese put on last night in the opening ceremony at the Bird's Nest, spectacular in every regard (except maybe ...
Reuters India, India -
By Jane Barrett US President George W. Bush did what most people would do on a sticky day and took some time out at the beach on Saturday. ...
BBC Sport, UK -
So was Lee Westwood right? Have the PGA of America "sucked the fun" out of the final major of the year? I think he has a point. Analysing the 2008 US PGA so ...
Los Angeles Times, CA -
With an extra thousand bucks, you could buy a new wardrobe, take a memorable vacation, or if you're really nice, make a donation to, like, poor people or ...
Schaeffer's Daily Market Blog
Apple boots $1000 app from App Store
No Answers From Apple On iPhone 'Kill Switch'
Aug 9, 2008
Wired News -
That opt-out follows industry standards about third-party advertising networks -- and netizens can opt out from many of the ad networks tracking systems on ...
Yahoo! Announces New Privacy Choice for Consumers
Yahoo lets users opt out of targeted advertising
Yahoo Expands Ad Privacy Options
AdOn Network (adonnetwork.com), founded in 1999, is one of the largest contextual and behavioral advertising networks online, providing innovative solutions ...SY - OTC:ITDD
exchange4media.com, India -
“We are a community-based mobile advertising network and have not heard any competitor as of now. There are mobile advertising networks or mobile ...
TechWhack (press release), India -
Millennial Media, the industry’s largest mobile media networks company, offers the only true, end-to-end platform for mobile advertising – with full-service ...
Los Angeles Times, CA -
MySpace and other sites that rely on outside advertising networks also have been compromised by malicious banner ads that take advantage of security holes ...
an online search advertising network and technology solutions company, today announced financial results for the second quarter ended June 30, 2008. ...
US Auto Parts Network Inc. Q2 2008 Earnings Call Transcript
StockProfiler.US: Todays Stock Watch: MOTV & CHTR
Q2 2008 Earnings Call Transcript
The Australian, Australia -
THE internet advertising industry is heading for a third year in which advertising networkswill be among the fastest growing properties, ...
"Mark and Hugh are some of the most talented executives in the new media advertisingspace," said Kip McClanahan, CEO and co-founder of ON Networks. ...
... the last six months, SinglePoint works in partnership with entertainment, media companies, brand managers, advertising agencies and mobile networks. ...
Olympics: US network NBC plans 3600 hours of Olympic coverage
Hot air: NBC begins its marathon of Olympics coverage
NBC tries new ways to measure its audience as it moves with ...
Mashable, CA -
I covered the social network that Rudy Giuliani launched right before he dropped out of the race that bore a striking similarity to the one being employed ...
Is John McCain Encouraging Comment Spam?
McCain Paints Obama as a Tax Hound
the contrarian - Obama, McCain and Money
Water Technology Online, NY -
2 Yahoo’s 14 percent share), the Web ad giant is also blazing new trails in blog socialmarketing with: http://blogsearch.google.com. At the same time, ...
WebProNews, KY -
Social media is the perfect means to do that. I have my RSS alert for blogs set up plus some specific keyword watches in FeedDemon. ...
istockAnalyst.com, OR -
As Kaiser Kuo said Beijing 2008 is the first web 2.0 Olympics ever, we will start to consume and enjoy the Olympics in social media, rather than only in ...
For Beijing Games, Political Stage Is Worldwide
China breaks Olympic promises on rights, media, pollution
U of W prof in Beijing to study the Games
Every day I stumble across yet another company jumping into the uncertain waters of social media “because others are doing it. ...
BOSTON, MA, Aug 06, 2008 (MARKET WIRE via COMTEX) -- With the rise of social media, the speed and reach of word of mouth with respect to consumer products ...
Insurers Can Harness Social Media as Marketing Tool -- Scene ...
Healthcare Association of New York State, NY -
Hospital quality reporting, marketing, and the expanding role of new “social media” in how health care providers interact with patients and their ...
CMSWire, CA -
By Marisa Peacock Avenue A | Razorfish, one of the world’s largest digital marketing companies, and Pluck Corp., a recognized leader in social media ...PINK:DADVF
Wollen said that among the many social-media players that the CPD considered, the proposal that MySpace came forward with best matched their vision for an ...
MySpace enters debates fray
MySpace and the Commission on Presidential Debates (CPD) Announce ...
MySpace friends the Presidential Debate Commission
MediaPost Publications, New York -
The brand that has long described its mission as "Peace, Love and Ice Cream" has launched a social media site/campaign titled "Imagine Whirled Peace"--tying ...
Aug 8, 2008
from paidContent.org by David Kaplan
In the past year, ad networks accounted for 30 percent of major publishers' online sales, compared to five percent in 2006, according to a study by the Interactive Advertising Bureau and Bain and Co. The report, which is available for free download on JackMyers.com, makes the point heard often this year that the use of remnant ad nets could erode premium prices. At least for 2007, the price disparity between CPMs for remnant/unsold inventory generated by ad nets versus the direct sales publishers remained wide. On average, CPMs on remnant ad nets ranged from $0.60 to $1.10 versus $10-$20 in direct sold display inventory, or only 6- to 11 percent of direct pricing. Some of the report's other findings included:
-- The lower CPM connection: Publishers still have substantial unsold inventory. And while websites have benefited from making more inventory available to ad nets, the problem is that the prices are so cheap, the revenue gains are fairly small. So while third party ad nets accounted for roughly 25 percent of total inventory sold, they comprise only 2 percent of display revenue. Publishers' desire to reduce their unsold inventory levels appear connected to greater use of ad networks and, therefore, to lower CPMs.
-- Better targeting, higher CPMs: The report suggests that better ad network targeting and inventory management will generate higher CPMs. Also, John Frelinghuysen, a partner in Bain & Company's Global Media practice, tells Jack Myers that "further scale-up and (potential) consolidation of networks should enable higher margins."
Ed: Experimenting with copy and paste from Alexa.
- Friendfeed has been popular among bloggers for collaborating on news sources and conversation threads.
- Twitter has suffered too many outages.
- Snap shows steady, but not viral growth.
- Cuil has proven to be less than cool.
- Slide has Facebook and Myspace Apps.
Ed: B2B markets have branding problems. AWeber, MerchantCircle, Zommerang, Experian, Mindfield, Kable, PineCone, MarketSurveys, ... Where is Adweek, ClickZ, Gawker, ...?
Top 10 Marketing-Related Business Websites - July 2008
Aug 7, 2008
Ed: Publishing, videotography, and web applications have small start-up and operating costs - including minimal marketing costs. The real cost is the passion and expertise of the founders.
from Xconomy by Gregory T. HuangGregory T. Huang wrote:
Venture financing—who needs it? Not early-stage software and Web startups, if you ask Tony Wright. I sat down with the serial entrepreneur and founder of Seattle-based RescueTime yesterday, and he had some intriguing thoughts about recent trends in the innovation community.
“The nature of VC is changing,” he said. “The notion of a ‘big launch’ is dead… The magic of something that takes hold in the market is not financially driven.” Instead, it’s about “running an experiment to see if the market has an interest in it. You don’t need venture capital for that.” What has changed in the past five years, Wright says, is that talent has gotten cheaper, software tools are even cheaper, and IT and Web infrastructure have become readily available and incredibly cheap. It used to be you needed $250,000 just to get started on a major software project. “Now it’s for relative pennies,” he says...
Why your Advertising CPM’s suck so much!
FORUM: Anyone able to earn $100+ eCPM?
ANALYSIS: What is a Reasonable CPM?
from Silicon Alley Insider by Peter Kafka
Can anybody make any money in Web video? This is a recurring question for us, one we've been asking in different forms for much of the last year. Today's answer, via Web analytics firm TubeMogul: Yes, maybe.
We asked TubeMogul how many of its users -- video producers who want to see how their work is performing on mulitple platforms -- are actively trying to make a buck -- or a few pennies. So TubeMogul asked them, via a survey of 12,000 of its users
The results: 51% are trying to make money from the video views they generate, and they're not doing a terrible job at it either. Tubemoguls' users report that advertisers are paying an average CPM of $12 -- that is, $12 for every 1,000 views.
What about the other half of people who aren't trying to sell any ads or sponsorships at all? TubeMogul is wondering the same thing:
Worth pondering are the 48.4% surveyed that do not monetize their videos at all, despite
ubiquitous revenue-sharing programs that are easy and costless to join. Many of these
people commented that their videosareads (i.e. movie previews or corporate-seeded viral
videos), or they are putting out their content for fun (i.e. family videos).
The TubeMogul study is certainly not scientific, so there are plenty of caveats here: The numbers are self-reported. The reported CPMs don't cleanly translate into revenue for the producers, since in most cases they're sharing the dollars (or pennies) with video hosting sites like YouTube. Also, as TubeMogul points out, there seem to have been some reading comprehension issues: "some of those surveyed were confused about terms like "monetization" and "CPM," jargon that is more esoteric than we assumed."
Still, this industry is still young enough that we'll take incomplete and/or flawed data in lieu of no data at all.
Google Offloads Search-Marketing Business to Publicis
Google said Wednesday that it had found a willing buyer for its Performics search-marketing unit: Publicis Groupe, the giant French advertising holding company.
Performics had been owned by DoubleClick, and ever since Google’s acquisition of that company closed, Google has been expected to unload Performics. The conflict of interest is pretty clear, given that Performics advises clients on how to maximize their visibility on Google. Google itself said as much back in April.
Publicis, meanwhile, has been trying to strengthen its digital offerings. The company, which owns ad agencies including Leo Burnett and Saatchi & Saatchi — and thus handles work for clients like Visa and General Motors — recently reorganized. This was meant to help its four media-buying agencies offer clients more scale for digital ad placements, to allow the company to begin work on ad-exchange strategies, and to help it train its staff better in digital technologies.
As part of the ongoing integration of its DoubleClick acquisition (yesterday it got sold off Proximic), Google will be placing an additional DoubleClick cookie on the browsers of everyone who visits a site that is part of Google’s current AdSense network. This will allow Google to serve up display ads across that network of sites. It will also allow it to introduce some basic improvements such as frequency capping (letting advertisers limit how many times the same person sees the same ad), and better reporting and conversion data.
All of that is great for advertisers and great for Google, which will be able to leverage its vast, existing Adsense network to push display ads as well. This is what scares the hell out of Microsoft and Yahoo, and was the prime impetus for Microsoft seriously getting into the online ad business in the first place with its acquisition of aQuantive last year and its attempts to buy Yahoo this year.
For consumers, it means even more cookies on their browsers and more attempts to target ads to them. From the Google Blog:
We are enabling this functionality by implementing a DoubleClick ad-serving cookie across the Google content network. Using the DoubleClick cookie means that DoubleClick advertisers and publishers don’t have to make any changes on their websites as we continue our integration efforts and offer additional enhancements.
On the bright side, for those who of you who have enough cookies on your browser, Google is letting you opt out of cookies for both AdSense and DoubleClick ads with one click...
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