Twitter has stormed to center stage. The New York Times, Wall Street Journal, Google, Yahoo, and Facebook are all talking about Twitter.
What is it? Why has Twitter become ubiquitous?
What is Twitter?
- First, Twitter serves millions of self-promoting artists, writers, politicians, consultants, pretty women, and enterprise brands. Many have tens of thousands of followers. Thus, they're motivated to continue the chatter - ten times per hour for many. Obama does not chatter, but leads the follower parade.
- Unlike Facebook and Myspace, Twitter is an open, global chat room. Anyone can listen and broadcast to anyone else. Messages are not buried in forums, groups, rooms, or other confined spaces.
- An open API appeals to millions of programmers. The simple interface allows access to any content, opening the doors to thousands of sites that make the chat stream relevant to their audience. In contrast, the Facebook, Google OpenSocial, and Myspace API have been mired in complex methods that restrict content access.
- The 140 character message integrates the much larger mobile phone world with the web. Anyone can use SMS text messages to participate - not just smart phones like iPhone, but any basic cell phone.
- Pundits call this microblogging. Does this replace blogging of longer messages?