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Sep 26, 2008

tEarn Exitmericals, the Simplest Advertising Buy

tEarn introduced exitmercials, the pioneering approach for inexpensive, high ROI advertising. It's also the simplest, self-service network.


$20 Trial Buy

You push 400 visitors to your website for $20. Imagine an instant conference with 400 qualified attendees listening exclusively to your pitch. 

You don't even enter a credit card number. Use your accounts at Amazon, Google, or Paypal. Just enter your website domain name and click approve.
  • Website name
  • Approve
You're done. 

tEarn Does the Heavy Lifting

Look at the work you saved.
  • No banner, no keywords. No search engine optimization.
  • No creative efforts to trick visitors into clicking - just count the extra views on your website (or any webpage.)
  • tEarn qualifies viewers. We deliver the serious customers to a website; and skip the visitors who hop in and out.
  • We present your website as an ad. It's frontmost and the exclusive ad on the page. 
  • You pay only when a visitor views that exclusive ad; not on delivery to a cluttered page where we only guess the actual number of views.
  • We make sure your webpage look great on any screen, from laptops to desktops, PC's to Mac's, iPhones to 60" LCD displays, and with dozens of browsers and versions.
  • We limit ad deliveries to those who block 'cookies.' You don't waste money on customers who respond badly to advertising.
  • We make sure your ad is only shown once per day per user. You don't waste repeated views to the same person.
In minutes, you get the hits you want. 

Full Campaigns

Of course, we want you to learn about all the other possibilities that tEarn offers. Targeting by microchannels, video ads, rich media ads, interactive engagement, animated fanfold images that adapt magazine creatives to online presentation - you work with your creative agencies, consultants, and webmasters to drive the right customer to your website, build the right image, and win them as repeat customers.

The $20 trial campaign is not a special. We encourage regular testing of campaigns so that every advertiser gains maximum return on their advertising budget.

A single buy targets millions across hundreds of publishers.

Learn Simplicity

Put the power of exitmercials to work for you. Visit http://ady.tEarn.com/, sign up, and approve your trial buy. 

Learn simplicity. 

Installing tEarn into Dreamweaver Templates, Adobe

Dreamweaver, from Adobe, uses templates for controlling the common parts of a website, such as the header, sidebar, and footer. 

To create a template for a new website, here is a tutorial.

About Dreamweaver Templates

To install the tEarn tag into one or more templates, note the following:

How to Modify & Update a Dreamweaver Template?

So you have made the template and the pages using it. How do you modify the common elements of your template pages? All you need to do is make your changes to the dreamweaver template and save it. All pages are automatically updated on request. Simple!


Tip: Use Server Side Includes in your Dreamweaver Template

We highly recommend the use of Server Side Includes (SSI) with dreamweaver templates for large websites. Include files save you the trouble of updating and uploading numerous pages having the same content. For example in your dreamweaver web site if you navigation links are in an include file you can change your navigation at any time and will have to upload only that single include file. Read our free tutorial on SSI.

Copy Tag from tEarn
  1. Create a tEarn Account
  2. Setup your Publisher Profile. Reference the FAQ for advanced settings.
  3. Copy your Tag to the Clipboard. See step 3 on the page.
Paste into Dreamweaver

Whether you choose the SSI or template method, here are the steps to insert the code.
  1. Open your master template. (If you have more than one, repeat these steps for each template)
  2. Make sure the template is in the CODE mode for pasting HTML code.
  3. Place your data cursor on any fixed part of the master template. This includes the header, sidebar, or footer. Since the tEarn code has no visible footprint, the code can be inserted in any part of the template, including the HEAD part of the template.
  4. Paste your Tag from the Clipboard and Save
Test the code by clicking any link that exits your blog. Monitor your results at http://tEarn.com/.


iPhone Developer: I Just Made $250K From App Store In Two Months (AAPL)

Ed: The largest Microsoft Mobile customer is HTC. HTC just released the Google Android phone with T-Mobile. Can Microsoft sustain it's 18 million rate?


Will the Apple iPhone become the largest smartphone supplier in two years? from a zero base.

Where Is Microsoft's Smartphone? Everywhere, Says Redmond

from Silicon Alley Insider by 

The smartphone wars are set for this holiday season: Apple's (AAPL) iPhone 3G versus new BlackBerry gadgets from Research In Motion (RIMM), and now Google's 'G1' Android GPhone. Oh -- and dozens of gadgets running Microsoft's Windows Mobile.

Unlike Apple or RIM, which design both their phones and operating system, Microsoft (MSFT) has been taking a different approach for several years -- focusing on the OS and letting partners figure out what the gadget will do and where it'll sell. This is sort of what Google's doing with Android and its Open Handset Alliance.

Despite having its own gadget design teams -- which make the Zune and Xbox -- Microsoft has "no plans to build our own phone," says Scott Rockfeld, group product manager for Windows Mobile. "Right now we're happy to share the limelight," he adds.

Hard to argue with that: While Apple might sell 10-12 million phones this year, Microsoft's partners shipped 18 million in fiscal 2008, up two thirds from the year before, when they sold 11 million. That includes some 56 gadget manufacturers and 100 operators in more than 100 countries.

Similarly, while Apple has attracted a lot of attention for its red-hot app platform, which includes a few thousand widgets, Microsoft has had a developer program around for years: The company says its software developers kit for Windows Mobile 6 has been downloaded some 3 million times, and that some 18,000 consumer apps are available for Windows Mobile phones in the U.S...

iPhone Developer: I Just Made $250K From App Store In Two Months (AAPL)

Vasanth Sridharan 

Trism.jpgSteve Demeter developed the iPhone puzzle game Trism as a side project, but now he's quitting his day job. Why? Because he says he's generated $250,000 in profits since he started selling the $4.99 game on iTunes this summer. That's after Apple (AAPL) has taken its 30% cut of total sales, and after subtracting his initial investment of about $5,000.

So while we've heard plenty of griping from developers who complain about Apple's restrictive grip on its store, you're certainly not going to hear Steve joining that chorus. In fact, he says, he's so pleased with Apple, that he's going to work exclusively with them, and will pass on the chance to work on other platforms, like Google's Android.

Why cut himself off from other markets? In part, because he's doing just fine with Apple. But Steve also says that Google's strategy of distributing its OS to multiple manufacturers who will create multiple handset models will actually cause him more headaches than its worth.

“Do I want to be spending 6 months to write the game, and another 6 months making it compatible? If I had Trism available for Android, and there are 50 Android devices and every time one of them crashes (the users) contact me, do I want that?”

So if he’s not expanding to the other mobile platforms, what is Steve going to do with his newfound wealth? He says he’s actively looking to hire more people – engineers and artists specifically. While he started off on his own, he now has four more people working for him in San Francisco, working on 5 more iPhone games.

Yahoo Email Dominates Web-Mail Landscape, but Losing Mindshare to Social Networks


comscore-average-visits-visitor-yahoo-august-02008.jpg

Yahoo Email Dominates Web-Mail Landscape

Yahoo’s email service dominates the web-mail market with the highest number of email users, monthly minutes spent per user and times users check mail, according to data from comScore(via a New York Times blog post by reporter Saul Hansell.) 

comscore-unique-visitors-new-york-times-august-2008.jpg

AOL’s email also appears to be holding its own with its user numbers, while Gmail is increasing its number of users but lagging behind other web-mail providers in how often users check mail and how much time they spend on the site.

Among the findings:

  • Yahoo leads in email users, with 88.4 million in August 2008, according to comScore. Microsoft’s Windows Live Hotmail has 45.2 million users, AOL has 44.8 million, and Google’s Gmail has 26.0 million.
  • Yahoo mail users spend the most time (286 minutes/month) reading their email, Gmail users spend the least (82 minutes), with AOL and Microsoft in the middle (229 and 204 minutes, respectively).

comscore-average-minutes-visitor-yahoo-new-york-times-august-2008.jpg

  • Google users check their email the least - 13.6 times on average in August, while Yahoo users visited 18.8 times. AOL and Microsoft fall between these two.

comscore-average-visits-visitor-yahoo-august-02008.jpg

  • In terms of total minutes spent reading email on each of the web-mail services, users spent 25 billion minutes in August on Yahoo mail. They spent 10 billion minutes on AOL mail, 9 billion on Microsoft’s mail, and 2 billion on Gmail.

comScore’s numbers also show that AOL is performing worse than Yahoo and MSN in what is a stagnant portal arena, Hansell said.

AOL’s audience of 110.6 million users is down 3% from last year, while its rivals grew slightly. The average number of minutes spent per user on the AOL portal declined 22%, while time on MSN fell 11%. Yahoo’s average time rose, though only a small amount.


Google to supply Bloomberg TV with ads

Google expands its television ad platform with Bloomberg TV

Advertising is perhaps now the key element to Google. One could even make the argument that it’s even more vital to the company now than its core product, search, is. After all, if someone pulled the plug on Google’s AdSense and AdWords revenues, the company would be a shadow of itself. That’s why it continues to diversify its advertising projects.

Television is a particularly important space when it comes to advertising, and today, Google has announced a partnership with Bloomberg TV to supply ads for the channel. This follows deals Google has with NBC Universal (select channels) and Dish Network in the television space...

Google to supply Bloomberg TV with ads

Posted by Stephen Shanklan

Google has found another partner to use its system for supplying television advertising: Bloomberg TV.

The two companies announced the partnership Thursday, touting the ad success measurement abilities that Google has benefited from with its core search-ad business and is emphasizing as a way to get ahead over other ad mechanisms for TV. "We're pleased to be partnering with Bloomberg Television to continue to make TV advertising more relevant and measurable," said Mike Steib, director of Google TV ads, in a statement.

Google TV ad technology can tell advertisers which ads the audience is watching second by second. The technology uses data from millions of anonymized set-top boxes, Google said. And as with Google's search ads, for which advertisers pay only when users click, TV ads incur costs based on impressions actually delivered.

Google is trying to branch out from its dominant business selling ads that appear next to search results. It's got efforts to penetrate traditional media--radio and print as well as TV--and to compete better in online graphical display ads as well.

Other Google ad partners include NBC Universal and Dish Network.

Sep 25, 2008

Yahoo Overhauls System for Selling Display Ads

Yahoo formally launches its ad network

Posted by Larry Dignan @ 12:44 pm

Yahoo on Wednesday formally christened its new ad network, dubbed APT.

The ad exchange, which was formally known as AMP!, is aiming to streamline the display ad buying process by boiling planning and optimizing down to a dashboard. The platform is being rolled out in phases with the San Francisco Chronicle and San Jose Mercury News as the first customers.

APT is an important initiative for Yahoo as it tries to close its monetization gap with Google. With APT, Yahoo is trying to bring more efficiency to display ads and better monetize remnant inventory and better cross sell.

In a statement, Yahoo said APT has “the potential to allow unprecedented ease of cross-selling across the largest open network of publishers, advertisers, ad networks and agencies from a single integrated interface.”

Also see: Odds for Yahoo-AOL deal may increase

That’s a fancy way of saying Yahoo is rolling up ad buys into a dashboard that looks like this:

dashboard.png

Yahoo already has a captive audience via its partnerships with hundreds of newspapers, but the big question is whether the exchange holds up over time. Google with its DoubleClick acquisition is looking to bring similar efficiencies to the display ad market.

Yahoo Overhauls System for Selling Display Ads

Published: September 24, 2008

Yahoo announced on Wednesday the details about its system to buy and sell display advertising online, with the hope that the company can dominate the display ad market in the same way Google steers the search market.

Marilynn K. Yee/The New York Times

William Dean Singleton of MediaNews, left, Sue Decker, president of Yahoo, and Jerry Yang, chief of Yahoo, on Wednesday.

The new platform, called APT, will allow both publishers and advertisers to manage display advertising across the Web sites of several hundred newspapers across the country, along with Yahoo sites and large sites like eBayand WebMD.

At an event at Advertising Week in New York, executives said that the 800 or so members of Yahoo’s newspaper consortium would be using the system, formerly known as AMP, by the end of the year.

For advertisers, the new system would simplify the buying of display ads. Currently, advertisers typically buy display advertising from individual sites, or use ad networks, where they do not always control where their ads appear. If the platform develops as Yahoo promised, it would allow newspapers to make more money from online advertising. National advertisers do not want to make hundreds of tiny purchases, and the APT platform would make member newspapers’ Web site space available to national advertisers through one national purchase.

It would also let publishers use Yahoo’s targeting capabilities for ads on their sites, and use the demographic and behavioral information Yahoo has about users to show them appropriate ads. That “allows us to charge more” for the advertising space, said William Dean Singleton, the chief executive of the MediaNews Group, at the event.

Publishers can also allow Yahoo and other newspapers to sell their ad space as long as it meets a minimum price. For example, if a publisher knows his sales force can get $1 per thousand impressions on a certain ad unit, he might allow partners to sell it if they can get $1.25 or higher.

The San Jose Mercury News and The San Francisco Chronicle have been testing the system, and the next users will be Cox Newspapers, the MediaNews Group and Scripps Newspapers. In 2009, Yahoo will offer APT to advertisers, agencies and advertising networks...

Google: See, Our Ad Deal With Yahoo Is Harmless (GOOG, YHOO)

 | 

YangBrin.jpgGoogle, in its quest to convince people that its search ad deal with Yahoo is a good thing for the industry -- and not a monopoly over search -- has launched a fact site detailing exactly how the deal will work.

The antitrust pitch we’ve heard before, but the interesting thing Google lays out in a 17-page slideshow, embedded below, is exactly how the ads will look. Google also explains how the deal compares to allegedly similar deals in other industries.

The message Google's hoping to express is still the same: this deal is not anticompetitive. But here, like before, Google isn’t saying that ad prices won’t go up:

Google does not set the prices manually for ads; rather, advertisers themselves determine prices through an ongoing competitive auction. We have found over years of research that an auction is by far the most efficient way to price search advertising and have no intention of changing that...

Yahoo Fat Farm: How Many People Does Yahoo Need To Fire To Get "Fit"?

 | 

jerryyang7.jpgYahoo's fat as hell, and they're not going to take it anymore. So they've hired Bain...


Yahoo’s Right Media ad exchange was so broken some turned it off

After Yahoo confirmed it has been experiencing problems with latency at its Right Media exchange on Monday, I’ve heard from those at ad networks using RXM, verifying latency issues were widespread. How bad was it? One Right Media client actually turned off Right Media exchange for a period until latency issues improved. It’s not clear if the problems have been fixed for everyone yet, though, or what the problems were. As of this writing, Yahoo hasn’t responded to my request for comment...

State of the Mobile Web: Long Tail Sites Increase Their Presence

Ed: Impressive growth for Opera, but not significant when compared to the global view. 

  • Mobile phones swamp the number of PC users; yet, the 4 billion views is 0.4% of the total views, possibly less.
  • 242 pages per month compares to over 1,000 average per month per user, possibly 2,500 in the USA. 
  • In international counties, the mobile phone may be the only Internet access. Thus, these numbers are even less impressive. Still, mobile use is emerging and promising. iPhone and Google Android are likely to make these numbers a substantial portion of the total.

State of the Mobile Web: Long Tail Sites Increase Their Presence

Browser vendor Opera, which is a stronger player in the mobile browser market than it is on the desktop, has just released more data on of the state of the Mobile Web. The latest report tells us that usage of the mobile Web continues to grow in terms of unique users and page views. What's more, 'long tail' sites are showing up well in the data too, which is a sure sign the Mobile Web is gaining traction in key growth markets like the U.S. and China.

The company states that in August, their mobile browser Opera Mini (our coverage) was used by approximately 17.3 million users, who viewed more than 4.1 billion pages - about 242 pages per user, per month.

Part 1: Growth

Number of Users

In August, Opera Mini was used by approximately 17.3 million users, a 9.1% month-on-month increase from July and more than 357% compared to August 2007.

Pages transcoded by Opera Mini per month

Pages transcoded by Opera Mini per month

Pages Transcoded

Opera Mini users viewed more than 4.1 billion pages in August. Each person using Opera Mini viewed approximately 242 pages on average. For the third month in a row, the number of pages viewed per user has gone up. Since July, page views have gone up 11.7%. Since August 2007, this number is up 337%.

Total data consumed per month (in MB)

Total data consumed per month (in MB)

Data Consumed

In August, 17.3 million Opera Mini users generated more than 60.3 million MB of data for operators worldwide. Since July, the data consumed went up by 12.1%. Data in Opera Mini is compressed 90% on average. If this data were uncompressed, Opera Mini users would have viewed over 603 million MB of data in August.



HP announces an (almost) unbelievable blogger campaign

HP announces an (almost) unbelievable blogger campaign

HP, one of the country’s biggest computer companies, is boasting that it boosted its PC sales by 10 percent in May after it leveraged the blogging community to promote the launch of one of its computer systems.

I’d have shrugged off this announcement, had it not been so unbelievable. Bloggers? Boosting PC sales by 10 percent? In a sluggish economy like this? And how much did HP have to pay these bloggers for them to shamelessly pimp themselves and their blogs to promote the PCs to their readers?

Skeptical, I talked with Scott Ballantyne from HP, VP & General Managers for Personal Systems Group, who oversaw the program. He said HP didn’t pay the bloggers a dime. All HP did was give away 31 new HDX Dragon computer systems to 31 influential members of the PC blogging community, so that the blogs could give them away in a competition among their readers. The bloggers went nuts. They made videos of the systems, wrote up engaging posts and cross-linked to each other — all of their own accord. The publicity this created spurred an increase in sales, according to Ballantyne. Since the bloggers were credible to their readers, and they were talking about the HP systems on their sites, the readers went out and bought systems even if they didn’t win one in the competitions.

HP has strong evidence to back up this up. Until May, the Dragon system was already out on the market for nine months, and they weren’t performing as well as HP expected. Sales had flatlined. But in May, during the blogger competitions, sales of the Dragon system shot up by 85 percent compared to the average monthly sales of the three months before hand. More impressively, overall HP PC sales grew 10 percent higher in the U.S. than the company had forecast, as HP PC systems overall got more publicity from the Dragon campaign. Visits to HP.com increased by 15 percent.

So there you have it. Embracing blogs apparently paid off big time for HP. And HP didn’t pay a thing. “This was for the community, by the community, with the community,” said Scott Ballantyne. If this is true — and I have no reason to believe it isn’t after talking with HP — it’s amazing.

Here’s the list of the 31 blogs that participated.

Here’s an example of a blog post during the campaign.

Buzz Corps is the agency behind the campaign.

02 May - 09 May www.absolutevista.com
03 May - 10 May www.arstechnica.com
04 May - 11 May www.osnn.net
05 May - 12 May www.jkontherun.com
06 May - 13 May digitalmediaphile.wordpress.com
 
07 May - 14 May www.bostonpocketpc.com and www.techronical.com
08 May - 15 May www.the-gadgeteer.com
09 May - 16 May www.thedigitallifestyle.com 
 
10 May - 17 May www.digitalhomethoughts.com
11 May - 18 May www.windows-now.com
12 May - 19 May www.windowsconnected.com
13 May - 20 May www.geekstogo.com
14 May - 21 May bink.nu
 
15 May - 22 May www.mediablab.com
16 May - 23 May www.last100.com
 
17 May - 24 May www.labnol.org  
18 May - 25 May www.notebooks.com
19 May - 26 May www.slashdotreview.com
20 May - 27 May www.neowin.net
21 May - 28 May www.geek.com
22 May - 29 Mau www.lockergnome.com
 
23 May - 30 May www.planetx64.com
24 May - 31 May www.thegreenbutton.com
25 May - 01 Jun www.istartedsomething.com
26 May - 02 Jun www.bleepingcomputer.com
27 May - 03 Jun www.hardwaregeeks.com
28 May - 04 Jun www.geeknewscentral.com
 
29 May - 05 Jun www.geekzone.co.nz
30 May - 06 Jun www.thetabletpc.net
31 May - 07 Jun www.gearlive.com
01 Jun - 08 Jun www.gottabemobile.com

Sep 24, 2008

What’s the best display ad size for your website?

What’s the best display ad size for your website?

Many websites default to the 728×90 (leaderboard) ad size when designing their site. This is a reasonably good option as it has the second highest click through rate of the various standard ad units. But it is possible to do better. Marketing Sherpa researched clickthrough rates by ad size (from largest ad unit to smallest) recently:

The chart shows that click through rate is not simply a function of the size of the ad. The largest ad unit, the wide skyscraper (160×600) has the second lowest click through rate. For the full range of IAB standard ad units, click here.


Ed: These Click Rates are all pathetic. Can we do better?

tEarn Exitmercial for Ad Buyers, PPT

(Text version)
Visit http://tEarn.com/

I Guess I'm Doing Something Wrong from A VC

Technorati says in their annual State Of The Blogosphere that:

The majority of bloggers we surveyed currently have advertising on their blogs. Among those with advertising, the mean annual investment in their blog is $1,800, but it’s paying off. The mean annual revenue is $6,000 with $75K+ in revenue for those with 100,000 or more unique visitors per month.

Erick Schonfeld of TechCrunch was a bit mystified at that $75k number:

The $6,000 a year I can believe. The $75,000 figure is harder to swallow, especially with only 100,000 visitors a month. But directionally there is no doubt that blogs are bringing in more cash.

I'm a bit mystified at that number too. I've had about 150k visitors per month for several years now. My audience is stable but flat. I get about 100k visitors per month on my website and another 50k via my feed. At best, this blog brings in about $30k per year, all of which I give to charity.

And I use two of the better monetization services out there for bloggers, Federated Media and FeedBurner. I used to use adsense but I took it off this blog (except for default).

I don't doubt that there are bloggers with similar sized audiences who do make $75k per year because they work it a lot harder than I do, but I also think that Technorati's survey results are wrong.

The reason I am writing about this is that there's a big difference between $30k per year which is very hard to make a living on no matter where you live and $75k per year which could replace a full-time job in many parts of the country.

Getting to 150k visitors per month and keeping them is not easy, but there are hundreds and possibly thousands of bloggers who do that these days. It would be wonderful if blogging could cover their nut and make them self sufficient.

I just don't think we are there yet. We should be and we will be. But not yet.


Federated Media is doing a great job for you, turning an estimated $20 eCPM. Other high traffic blogs flood their pages with ads to earn similar eCPM, but at the cost of low ROI to the advertiser. The Long Tail earns less than $1.00 eCPM. (See New Economics of Advertising for 900 pages of collected research.)

I agree that $75k per year would start another renaissance of content on the Internet. It's green, rich media, and connects communities. 

100k unique users make no sense. Most real communities have less than 50,000 total population. This also applies to most B2B markets. For vertical communities, 100 million UU might be needed to sustain long term viability. 100k is a no-man's land. 

Small business advertisers mostly target 50,000; not millions.

The big picture is that we need thousands of communities with 50k UU, 10 pages per month, $50 eCPM net to the publisher. That's $25k per month - enough for salaries, investment in rich media content, and interactive features.

At tEarn, we're beta testing with 50 local newspapers and niche publishers to realize this goal. It's time to stop inflating hits for size sake. It's time for change to segment into real, sustainable communities - tens of thousands of what we call microchannels.

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