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May 10, 2008

90 Days to Top Page on Google for Advertising Economics

Ed: 90 days to reach the top page for 'advertising economics'. Still the bottom entry, though ;-)

Advertising Economics

A look at the relationship between advertising and economics.
economics.about.com/od/advertisingAdvertising_Economics.htm - 16k -Cached - Similar pages

Advertising, by George Bittlingmayer: The Concise Encyclopedia of ...

Economic analysis of advertising dates to the thirties and forties, ... Modern economicsviews advertising as a type of promotion in the same vein as direct ...
www.econlib.org/library/Enc/Advertising.html - 28k - Cached - Similar pages

The Economics of Advertising, Introduction

File Format: PDF/Adobe Acrobat - View as HTML
The Economic Analysis of Advertising: An Historical Overview ...... Hochman, Oded and Israel Luski (1988), “Advertising and Economic Welfare: ...
www.columbia.edu/~kwb8/advertisingintrofv2.pdf - Similar pages

Clickety Clack: Online Advertising Economics

Clickety Clack: Online Advertising Economics .... Who knows, maybe this will change as the business of online advertising evolves. ...
ecpm.typepad.com/clickety_clack/ - 39k - Cached - Similar pages

Issues in Advertising: The Economics of Persuasion

Issues in Advertising: The Economics of Persuasion Book by David G. Tuerck; 1978. Read Issues in Advertising: The Economics of Persuasion at Questia ...
www.questia.com/PM.qst?a=o&docId=90683707 - Similar pages

The Economics of TV Advertising - Finance Blog - Felix Salmon ...

Dec 26, 2007 ... Holly Sanders has found a TV paradox: as ratings fall, ad rates rise.
www.portfolio.com/views/blogs/market-movers/ 2007/12/26/the-economics-of-tv-advertising- 108k - Cached - Similar pages

Why Online Advertising Economics Are So Messed Up - Publishing 2.0

Mar 17, 2007 ... We've all heard that page views are dying. Jeremy Liew of Lightspeed pointed out a few weeks ago the problem with scaling an online ...
publishing2.com/2007/03/17/ why-online-advertising-economics-are-so-messed-up/ - 84k -Cached - Similar pages

Business Study Demonstrates Economics of Advertising

University of Alabama research article - Business Study Demonstrates Economics ofAdvertising.
research.ua.edu/archive2003/advertising.html - 7k - Cached - Similar pages

Economics of advertising: Emerging functions of Internet advertising

Downloadable (with restrictions)! Author(s): Marcus Ling & Kevin Lawler & Norman McBain & Alfredo Moscardini. 1999 Abstract: This paper intends to highlight ...
ideas.repec.org/a/kap/netnom/v1y1999i2p127-136.html - 9k - Cached - Similar pages

New Economics of Advertising

Just in time for the network upfronts, which start next week, the Television Bureau ofAdvertising and Nielsen roll out a study to remind everyone that ...
adecon101.blogspot.com/ - 94k - Cached - Similar pages

Social Media Weekend

ShoZu Adds Eight New Destinations to Mobile Social Media Service ...
TechWhack (press release), India - 12 hours ago
ShoZu Inc. announced today that it has expanded its mobile social media service to Photobucket, Dailymotion, Friendster, Twitter and four additional Web 2.0 ...
Futuresonic08: Social Media + Urban Space (Location-based gaming)
guardian.co.uk, UK - May 8, 2008
At last week's Futuresonic08 conference in Manchester, I was asked to piece together something for a session on Social Media + Urban Space about play. ...
Social Media in the Real (Small Business) World
Smart Biz - 13 hours ago
By Rich Karpinski We write a lot about social media and social marketing at SmartBiz, but sometimes I worry that it's too removed from reality -- and also ...
Symposium on Social Issue Media
North by Northwestern, IL - 20 hours ago
By Nadya Ivanova Starring more than 130 activists, scholars, students and Hollywood producers, the Symposium on Social Issue Media will make its debut on ...
Facebook's Worth Still A Topic Of Debate
CNNMoney.com - 14 hours ago
But these days, Efrusy is a bit more restrained about the valuation while the industry debates the worth of Facebook and other social media companies. ...
Don't worry about MySpace, News Corp. says
Los Angeles Times, CA - May 8, 2008
"We're incredibly optimistic about the future of social media and our role in shaping it," Chernin told analysts and investors during the third-quarter ...
More Eyeballs on MySpace, Ad Revenue Still Weak ADOTAS
News Corp announces MySpace to miss revenue target - Murdoch to bail?TECH.BLORGE.com
News Corp sees economy hurting advertising Reuters
ZDNet - The Australian
all 303 news articles »  ASX:NWS
PopularMedia launches a management platform for social media
BizReport - May 8, 2008
Managing social media campaigns may get much easier for marketers with the launch of a new platform from PopularMedia. The Social Media Marketing Suite ...
Social Media Sharply Influences Investment Decisions According to ...
Trading Markets (press release), CA - May 8, 2008
WASHINGTON, May 08, 2008 (BUSINESS WIRE) -- -- According to a study released today by Cogent Research, social media plays a rapidly growing and influential ...

Stampede For Social Network Dollars Intensifies
Mediapost.com, NY - 14 hours ago
A rush of new ad networks–such as Social Media, promising 3 billion ad impressions to more than 15 million unique monthly visitors–are bent on speeding up ...
MySpace, Twitter, eBay, Yahoo, PhotoBucket launching Data ... TECH.BLORGE.com
Facebook makes users' data portable CBC.ca
MySpace launches Data Availability with Yahoo! Twitter, eBay Indiantelevision.com
BusinessWeek - ClickZ News
all 455 news articles »  ASX:NWS - YHOO - MSFT
Social media creates marketing space for advertisers
Indiantelevision.com, India - May 8, 2008
MUMBAI: Social media space is currently the new buzzword that is pulling the eyeballs of all the e-marketers across the entire advertising industry. ...

Blog Weekend

CNet News.com Blog
Safari Search Plugin Inquisitor Acquired By Yahoo!
Washington Post, United States - 3 hours ago
Blog. And for those who are curious, this application has no relation to TechCrunch alum Duncan Riley's blog, The Inquisitr.
Yahoo acquisition to aid Apple searches CNET News.com
News.blog: Carphone gets $2.1bn US investment Crave
La lettera di Jerry Yang ai dipendenti Yahoo! Il Sole 24 Ore
CNET News.com - CNET News.com
all 1,302 news articles »  YHOO - GOOG - MSFT
Breath taking, we wait in anticipation
Nascar - 1 hour ago
blog is an online journal entry written by a Member of the Community. Every Member of the Community can create his/her own blog posts and read and comment ...

Blog: Mr. Big Shot's Big Injury
WESH.com, FL - 5 hours ago
The old saying goes, an NBA playoff series doesn't begin until the road team wins a game. The hometown Orlando Magic will hope the series continues to stall ...
KRISTA JAHNKE'S BLOG Clearing up the Pistons-Magic clock situation Detroit Free Press
See our Game 2 live blog; forum Detroit Free Press
Check out our live Game 1 blog Detroit Free Press
Detroit Free Press
all 2,953 news articles »
JAMIE SAMUELSEN'S BLOG Weis' comments about UM ring hollow
Detroit Free Press, United States - 8 hours ago
Jamie Samuelsen blogs for freep.com. His opinions do not necessarily reflect those of the Detroit Free Press or its writers. ...
JAMIE SAMUELSEN'S BLOG Verlander's not as good as we thought - yet
Detroit Free Press, United States - 8 hours ago
Jamie Samuelsen blogs for freep.com. His opinions do not necessarily reflect those of the Detroit Free Press or its writers. ...
HELENE ST. JAMES' BLOG Chelios a finalist for Masterton Trophy
Detroit Free Press, United States - 9 hours ago
The Professional Hockey Writers Association just released its finalists for the Masterton Trophy, and Red Wings defenseman Chris Chelios is among the three ...

Dawg Post
JJ's Blog: Perception vs. Reality
Dawg Post - 9 hours ago
By Jonathan Jolley In a new feature on GamecockAnthem.com, football and recruiting analyst Jonathan Jolley will be posting a daily column/blog on the ...

About - News & Issues
Deborah's US Liberal Politics Blog
About - News & Issues, NY - 2 hours ago
Gun control laws will be to the 2008 election cycle what the abortion issue was to the 2000 and especially 2004 elections: a top wedge issue used by ...
Blog Bits: McCain’s problems; global food costs Kansas City Star
michelle63's blog Capitol Hill Blue
Bowling and Whiskey Get More of the Campaign Spotlight Than ...Chronicle of Higher Education (subscription)
Huffington Post - KTVL
all 2,238 news articles »
BLOG BITS: Financial irresponsibility; Exodus story
Kansas City Star, MO - 23 hours ago
To top it off, Congress, which got upset in the 1990s when lenders wouldn’t loan enough to people with less-than-ideal credit ratings, now jumps all over ...

USA Today
Blog floggers need to see the greater good
USA Today - May 8, 2008
By Michael Hiestand, USA TODAY Recent dust-ups including author Buzz Bissinger's anti-blogging rant on HBO and Dallas Mavericks owner Mark Cuban saying he ...

AdNets Weekend

TNT, TBS take on major networks
Variety, CA - 3 hours ago
The pitches to advertisers this week will be "Start thinking of us as one of the big boys" and "Please stop discounting our advertising rates just because ...
Well may be dry for off-net dramas Variety
all 2 news articles »

MediaPost Publications
Ad Networks Will Fade As Web Publishers Take Control: Forbes.com CEO
MediaPost Publications, New York - 16 hours ago
For now, the proliferation of ad networks and the emphasis on performance-basedadvertising online is helping to put downward pressure on Cost Per Milles ...
BigBand Networks to Unveil Switched Digital Video Innovations at ...
CNNMoney.com - May 7, 2008
... principal architect at Time Warner Cable, and BigBand Networks will present the white paper, "Implementing Addressable Advertising in Linear Networks," ...BBND

Bigmouthmedia News
Cox Enterprises to Acquire Adify, an Ad Tech Firm
New York Times, United States - Apr 29, 2008
Adify, founded in 2005, helps Internet publishers build vertical advertising networks. These are groupings of sites about specific content, like travel or ...
Cox Shells Out $300M to Cash in on Vertical Web Ads InternetNews.com
Cox Enterprises acquires online ad company Adify Computerworld
Adify Buy an Endorsement of Vertical Networks Marketing Shift.com
Atlanta Journal Constitution - Computing News
all 89 news articles »  CXR
Analysis: MySpace and Facebook challenge mobile-only social networks
VentureBeat, CA - 8 hours ago
Despite the split, “mobile advertising has grown in the last six months to be a real business for us”, he adds. He sees MySpace as playing the same role on ...
Civic groups seek antitrust probe of Google, Yahoo talks
MarketWatch - 5 hours ago
"Search advertising revenue will soon exceed that of the major television networks - a chilling fact which underscores the power of the search gatekeepers," ...GOOG - YHOO
Fairfax Digital signals move to take on TV networks
Stuff.co.nz, New Zealand - May 7, 2008
"It's logical to suggest that we can build an advertising model around that user consumption and the capability that we have," Mr Matthews said. ...
Streaming video just one piece of the puzzle Sydney Morning Herald
all 4 news articles »

Boston Globe
The rise of social gaming
Computerworld, Norway - 1 hour ago
Social networks have grown enormously, as this map shows (it's in French, but you should get the point). These networks have added a new element to online ...
Facebook Commits To Stronger Safety And Privacy Measures InformationWeek
Social Networking Going Mobile, Nielsen Finds PR Newswire (press release)
all 793 news articles »
Feds Tackle Mobile Spam
Red Herring, CA - May 6, 2008
“But we have also looked at the aggregators, billing aggregators, and advertising networks,” he said. “But you need to deal with the people closest to the ...

The Money Times
Now in Play: AOL, Facebook and Many Others
New York Times, United States - May 5, 2008
And there are still some private companies like Revenue Science, a behavioral targeting firm, and a bunch of mid-sized advertising networks of questionable ...
For Microsoft, it's on to Plan B to catch Google Seattle Post Intelligencer
Why Microsoft covets Yahoo CNET News.com
Time Warner to spin off cable division Broadcast Engineering
FOXNews - The Associated Press
all 343 news articles »  MSFT - YHOO - GOOG

May 9, 2008

NEWS: On The EuroTrip Circuit, Facebook Is The New Email

View ANALYSIS: Productivity Value of Facebook 

Facebook is a social network. Many potential users fear that they don't have time to check in with Facebook everyday. Let's review its productivity value...

On The EuroTrip Circuit, Facebook Is The New Email

Dan Frommer | May 9, 2008 lisbon-trolley.jpgThe biggest risk to Facebook and its valuation (SAI 25 #1) is that it's a fad. But from what I saw in Portugal last week, Mark Zuckerberg and co. need not worry.

I had the pleasure of spending nine days bumming around Lisbon and the Algarve coast, eating lots of seafood and letting my pulse take a rest. (Blogging kills, remember?) To meet people -- and save Euros -- I stayed in two excellent hostels.

Four years ago, when I spent three months backpacking in Europe, email was crucial. After you made pals with someone at a hostel, a park, a museum, a train ride, wherever, the last thing you did was get their email address. I carried a tiny notebook around in my pocket, and the last few pages were full of random email addresses. Four years later, many of us still keep in touch.

lisbon-aerial.jpgThis year, there was a new phrase going around the circuit -- mostly at the hostel computers with free Internet access: "Are you on Facebook?" Instead of writing down an email address to write to, you clicked "Add as friend." (Note: Not MySpace. I didn't hear that once.) Facebook was almost always the first site I saw people go to after they sat down at the computer -- email usually second.

And it makes sense. If you're spending weeks (or months) traveling around, like many of the people I met, Facebook is a much better communication platform than email. You can blast out quick status updates with your location, send longer messages or wall posts, and put up travel photos (and tag the weirdos you met) -- all on one site. Now you can even IM people if you need something quickly. Since returning to the States, I've gotten Facebook wall posts and messages from people I met in Portugal, but no emails. And I'm happy with that.

To be sure, many of the people I met were American and Canadian college students or fresh grads -- Facebook's sweet spot. But others who popped the "You on Facebook?" question were Aussies, Europeans, and (gasp!) even old folks in their 30s.

We don't expect Facebook to replace email. But the more it becomes a required-use utility, the harder it will be for users to turn off.

See Also:
Facebook Fatigue: Over! March Traffic Back On Track - Just Like Last Year
What Slowdown? Facebook Adds Another Million Users

NEWS: Google Confirms Plans To Put Display Ads On Google.com

Ed: Integrating CPM with CPC may not be simple addition. Google is starting with image search which does not have ads today. Adding CPM ads to SEM may reduce dollar earnings from CPC.

Google Plans To Put Display Ads On Google.com

...Most importantly, Google itself is now talking explicitly about display ads on Google.com. It will start small--placing display ads on, for example, image search results. But we imagine that display ads will gradually spread throughout Google.com over the next few years.

Here's Marissa Mayer (from Bloomberg, via John Battelle):

Matching graphical-display ads with image searches ``represents a large opportunity, and there's lot of potential for advertising revenue there,' Marissa Mayer, a Google vice president, told Bloomberg Radio today. At the same time, the company must ensure such ads don't drive users away, she said...

``We haven't found a proper way to monetize image search to date,'' said Mayer, who oversees search products. ``You may see us roll out an ads-image search in the future, but when we do you'll know that's because we found a way that ultimately enhances user happiness with the product.''

Google calculated in 2006 that it was giving up as much as $200 million a year by not including text advertisements with its image search results, and that figure has probably increased since, Mayer said. Trials showed that text ads drove people away from conducting image searches, and Google dropped that idea.

Display ads may work better with image searches because they seem more natural to people looking for pictures, Mayer said. While the company has done mock-ups of how it might present the ads, it hasn't tested them on users, she said....

``DoubleClick's strength in display advertising and their work in brand advertising we think ultimately may mean we'll have a better set of options in terms of image ads to run on image search,'' she said.

See Also: 
Display Ads On Google.com Could Be $3-$4 Billion Opportunity

STATS: Women Would Sacrifice Almost Anything But Chocolate For Blogging

Women Would Sacrifice Almost Anything But Chocolate For Blogging

Women Would Sacrifice Almost Anything But Chocolate For Blogging

A recent release of a new social media benchmark study of more than 6,000 women by BlogHer, in conjunction with Compass Partners, shows that 36.2 million women actively participate in the blogsophere every week, with 15.1 million publishing and 21.1 million reading and commenting.

68% of this BlogHer community is concentrated in the 25 to 41 age group (the GenXr's), compared to 42% for the general blogging population. Together, the Millienials and the Matures account for only about 10% of this community. Two thirds have completed college, and 46% earn over $75,000 compared to only 25% of the general community...

The blogging rates are highest among Millennials and GenX "digital natives," says the report, and Online media participation rates decline with increasing age.

Online Media Habits by Age


Online Women (18-75)

Millennials (18-24)




Reading Blogs






Writing/updating blogs






Posting comments to a blog






Source: BlogHer & Compass Partners, April 2008

Additional highlights from the study:

NEW: CBS Digital Chief: Networks Must Embrace 'User Editors'

CBS Digital Chief: Networks Must Embrace 'User Editors'

Ad Age: May 7, 2008 Hoag Levins 
CBS Interactive president, Quincy Smith, says media companies must embrace user editors.
NEW YORK (AdAge.com) -- The traditional television business has no choice but to ultimately find ways to embrace online fans who copy, re-edit and upload networks' copyrighted content, CBS digital chief Quincy Smith told the IAB Leadership Forum his week. President of CBS Interactive who oversees all the company's digital efforts, Mr. Smith said the "users have seen what they can do with" video and its "ridiculous" to think anything will stop them. "Media needs to be more comfortable with users as editors," he said. He also slammed the wireless industry for making the U.S. like a "sixth-world nation" with consumer-unfriendly mobile phone systems. 

MTV Plans to Increase Its Blending of Ads and Shows

Published: May 8, 2008

Every year at this time, networks pitch advertisers on their programs for the coming year in previews called the upfronts. On Thursday,MTV Networks will sell not only the appeal of its programs but of its commercials as well.

Spike TV

A scene from a series of spots called “Men of Action” for Spike TV, which ties in products from Kay Jewelers and KFC.

In the past year MTV Networks, which is owned by Viacom, has produced a series of commercials for its advertisers that look like regular content on its roster of channels, including MTV, CMT and Spike.

For example, a short chase movie called “Get Moe,” intended to look like an ersatz “Bourne Ultimatum,” is actually a series of 60-second commercials for Mountain Dew. A series of shorts called “Men of Action” thrusts the heroes into violent confrontations that somehow promote the virtues of KFC and Kay Jewelers.

The stars of the CMT network’s top series “Trick My Truck” appear in a series of spots featuring tips on how to maintain your tricked-out truck, including the timely use of oil from Exxon.

At its upfront, MTV will be telling advertisers that these techniques — which are called “podbusting” because they break up commercial pods with content that is almost indistinguishable from the entertainment programming — have greatly enhanced viewer engagement with the commercials and their retention of the ads’ messages.

“The results are amazing,” Hank Close, the president for sales at MTV Networks, said in a telephone interview that previewed his sales pitch to the advertisers. “In many of these messages we’re seeing 100 percent retention.” MTV Networks wants to attract more advertisers based on the success of these experiments.

“We are increasingly being asked by advertisers to create messages for audiences in our own voice,” Mr. Close said...

MTV Networks Upfront Presentation: 'The Ultimate ROI: Return on Innovation'
MTVN's Presentation Showcases Innovation Across Partnerships, Programming                                and Platforms   Special Appearances by Justin Timberlake, Samuel L. Jackson, Chris Rock,  Ashanti, Taylor Swift, Lauren Conrad, Jon Stewart, Stephen Colbert, George  Foreman, Dr. Drew Pinsky and Exclusive Performances by John Legend, Sarah  Silverman, JabbaWockeeZ from MTV's "Randy Jackson Presents: America's Best   Dance Crew" and the Cast of Hit Broadway Musical Legally Blonde Light Up                        the Nokia Theater Times Square Presentation Also Unveils Landmark "Multi-Screen Engagement Case Study" and   Partnership with Marketing Evolution to Deploy "Effectiveness Targeting"      NEW YORK, May 8 /PRNewswire/ -- At its 2008 upfront presentation, MTV Networks (MTVN), a unit of Viacom (NYSE: VIA, VIA.B), united its leadership, talent and marketing partners to showcase innovative partnerships, programming and platforms across its brands, which include MTV, VH1, COMEDY CENTRAL, Nickelodeon, Spike TV, CMT, Logo, Nick at Nite, The N and TV Land. The presentation, led off by MTVN Chairman and CEO Judy McGrath, highlighted "return on innovation" -- the value for marketers in MTVN's reinvention of how audiences experience content and advertising on every screen.      Held this afternoon at Nokia Theater Times Square in New York City, the event was highlighted by special guest appearances by some of the biggest names in entertainment, including Justin Timberlake, Samuel L. Jackson, Chris Rock, Ashanti, Taylor Swift, Lauren Conrad, Jon Stewart, Stephen Colbert, George Foreman, Dr. Drew Pinsky, as well as exclusive musical performances by John Legend, Sarah Silverman, JabbaWockeeZ from MTV's "Randy Jackson Presents: America's Best Dance Crew" and the cast of hit Broadway musical Legally Blonde...

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