LIst of Ad Servering Software and Services

Ad Serving Software

• OASIS Open Source Hosted Server
• Openads Open Source
• Microsoft
• Rubricon Project

Advertising MSP

• Dart from DoubleClick
• Zedo, San Francisco - full page support

Analytics

• alexa / amazon - random panel of opt-in users
• compete -
• comScore - controlled panel of users
• hitbox - 
• Neilsen - controlled panel of users
• Omniture
• quantcast - publisher opt-in and alexa
• statcounter
• webtrends

Top 5 Web Analytics Apps that are better than Googles Analytics

1.Clicky Web Analytics

2.Crazy Egg Web Analytics

3.Cownt Us Visitor Tracking

4.Click Density Analytics

5.W3 Counter Analytics

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We invited CentrPort, Core Metrics, Datanautics, DoubleClick, IBM, Intellitracker, Manticore Technology, Maxamine, NetIQ, NetRatings, Omniture, Route Science, Sane Solutions, SAS, ThinkMetrics, Watchfire, WebAbacus and WebSideStory to participate in our tests. 2004

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Analytics Vendor vs. Analytics Vendor

Google Analytics vs. Visistat
http://manojjasra.blogspot.com/2006/08/visistat-vs-google-analytics.html

Google Analytics vs. Omniture's SiteCatalyst
http://www.bartgibby.com/2006/10/14/omniture-sitecatalyst-vs-google-analytics/

Google Analytics vs. AWStats
http://web.uwaterloo.ca/documentation/AnalyticsvLogReader.php

Google Analytics vs. Performancing Metrics
http://gomeler.com/2006/04/03/google-analytics-vs-performancing-metrics/

Google Analytics vs. WebTrends
http://www.militz.nu/domaner/blog/2007/02/google-analytics-vs-webtrends.html

Google Analytics vs. Mint
http://mhdinteractive.com/imd470/google-analytics-vs-mint/

Google Analytics vs. StatCounter
http://paininthetech.com/free_stats_statcounter_versus_google_analytics

Google Analytics vs. NetTracker
http://www.web-watching.com/?p=24

Google Analytics vs. Urchin
http://www.seotreff.de/blog/2006/01/06/urchin-software-vs-google-analytics/

WebTrends vs. FastStats
http://news.knechtology.com/2003-nov.html

WebTrends vs. ClickTracks
http://www.highrankings.com/forum/index.php?showtopic=5118

iWebTrack vs. HitBox vs. WebTrends vs. OneStat vs. IndexTools vs. ClickTracks
http://www.iwebtrack.com/compare.asp

Advice on Web Analytics Choice
http://www.webmasterworld.com/forum39/3448.htm

WebTrends vs. Omniture (Google Trends)
http://www.google.com/trends?q=omniture%2C+webtrends&ctab=1&geo=all&date=all

HitBox vs. SiteCatalyst
http://www.semphonic.com/resources/wpaper_006.pdf

HitBox vs. Log File Analysis
http://www.hitboxitalia.com/downloads/HitBox_vs_log_files.pdf

IndexTools vs. "The Big Guns"
http://www.webmasterworld.com/forum39/2906.htm

Google Analytics vs. Omniture SiteCatalyst
http://benrobb.com/2007/02/27/google-analytics-vs-omniture-sitecatalyst

Coradiant vs. Tealeaf
http://www.kaushik.net/avinash/2007/11/analytics-tools-comparison-coradiant-vs-tealeaf.html

Various Analytic Provider Comparison
http://www.itpro.co.uk/internet/labs/1/web-analytics/introduction.html

Guide to Web Analytics Solutions 2.0
www.idealobserver.com/solutionsguide

Web Analytics Guru: Avinash Kaushik
http://www.kaushik.net/avinash/2007/04/web-analytics-tools-comparison-a-recommendation.html

Web Analytics Shootout - StoneTemple Consulting
http://www.stonetemple.com/articles/analytics-report-may-2007.shtml

*Update, Stone Temple's Web Analytics Report (Final Version):http://www.stonetemple.com/articles/analytics-report-august-2007.shtml


Web Analytics Products and Features

ClickTracks Product Comparison
http://www.clicktracks.com/comparison.php

CoreMetrics
http://www.coremetrics.com/solutions/online_analytics.html

Deep Metrix
http://www.deepmetrix.com/livestats/compare.aspx

Google Analytics
http://www.google.com/analytics/features.html

HBX
http://www.websidestory.com/products/web-analytics/hbx-analytics/features.html

IndexTools
http://www.indextools.com/products/features.html

iWebTrack
http://www.iwebtrack.com/reports.asp

MetaSun
http://www.metasun.com/products/metatraffic/features.asp

Metronome Labs
http://www.metronomelabs.com/

NedStat
http://www.nedstat.co.uk/web/nedstatuk.nsf/pages/website_analytics_compare_solutions

OneStat
http://www.onestat.com/html/services.html

Omniture
http://www.omniture.com/products/web_analytics/sitecatalyst

OpenTracker
http://www.opentracker.net/en/features/features.jsp

ShinyStat
http://www.shinystat.com/en/features.html

StatCounter
http://www.statcounter.com/features/

VisiStat
http://www.visistat.com/pricing.php

WebTrends
http://www.webtrends.com/Products/WebTrendsAnalytics8/WebTrendsPackages/PackageMatrix.aspx?WT.svl=sbpkgcomp

NextStat
http://www.nextstat.com/feature_list.php