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Sep 20, 2008

Using Youtube for tEarn Exitmerical Ads

You can serve video ads using Youtube. Upload your video to Youtube, copy the embed tag, and paste as the HTML code for your ad using the tEarn Ad Cart. Here are the step-by-step instructions.

Copy the Embed Tag
  • Upload your video at Youtube. The video can be any length. The time limit depends on your message and the patience of your intended reader. Industry wisdom suggests 15 seconds. Microsoft has tested 90 seconds. It can even be a 30 minute program, but few people can be interrupted for a 30 minute show. 
  • For each video, Youtube provides an 'embed' tag. Click and copy the tag to the clipboard. 
Here is a sample embed tag:
<object height="344" width="425"><param name="movie" value="http://www.youtube.com/v/fkZnJsz1FRk&hl=en&fs=1"></param><param name="allowFullScreen" value="true"></param><embed src="http://www.youtube.com/v/fkZnJsz1FRk&hl=en&fs=1" type="application/x-shockwave-flash" allowfullscreen="true" width="425" height="344"></embed></object>
Paste into tEarn
  • Sign into your account at http://ady.tEarn.com/
  • Click Advertiser on the left menu. This is your ad cart.
  • Edit an existing template or create a new template.
  • Paste the embed tag into the supplied textbox.

Changing the Size of the Video

tEarn uses the IAB 770x500 ad size. Edit the embed tag in two places as follows:
<object height="500" width="770"><param name="movie" value="http://www.youtube.com/v/fkZnJsz1FRk&hl=en&fs=1"></param><param name="allowFullScreen" value="true"></param><embed src=" ... " width="770" height="500"></embed></object>
Autostart Video

To automatically start the video, insert the &autoplay=1 into the embed tag as follows:
<embed src="http://www.youtube.com/v/fkZnJsz1FRk&hl=en&autoplay=1&fs=1"></embed>
Continuous Loop

To repeat and restart the video, insert &loop=1 as follows:
<embed src="http://www.youtube.com/v/fkZnJsz1FRk&hl=en&loop=1&fs=1"></embed>

AdNet Weekend

ABC News
Economic Meltdown Returns Initiative to Obama in Polling
Buzzle, CA - Sep 17, 2008
Barack Obama and John McCain spent millions of dollars yesterday in an unprecedentedadvertising spree selling their economic messages, as the first opinion ...
Video: Obama: US in 'Serious Financial Crisis' AssociatedPress
White House race focuses on finance crisis Hindu
Campaign for America's Future Co-Director Roger Hickey Available ...
MarketWatch - Sep 18, 2008
A decade ago he was one of the founders of the Economic Policy Institute, a Washington think tank that looks at economics from the point of view of working ...

Google's chief economist argues for Yahoo ad pact
Los Angeles Times, CA - Sep 16, 2008
He also weighed in when Wall Street feared Google would suffer in the economic downturn. Google says the search advertising pact, announced in June after ...
Google's economist defends Yahoo ad pact MarketWatch
Google dons armor, readies for regulatory fight over ad deal Ars Technica YHOO - GOOG

The Associated Press
Analysis: Crises put spotlight on Obama, McCain
The Associated Press - 6 hours ago
Their responses and postures may tell voters more about how they would act if elected than allegations of lies in advertising and quips about lipstick on ...
Trade Liberalization Continuing Despite Doha Impasse
Heritage.org, DC - 3 hours ago
By interfering with comparative advantage, trade restrictions impede economic growth. Also, tariffs hurt domestic consumers by raising prices. ...
Economic Thought vs. Business Thought and the Shortcomings of Both
Amateur Economists, HI - Sep 18, 2008
It ties in very nicely with the focus of economics. What, if any, is the interrelation betweeneconomic and business thought? In its most basic form, ...
Look up, Calgary! Edmonton is the new powerhouse
Business Edge, Canada - 19 hours ago
(Ron Gilbertson is president and CEO of the Edmonton Economic Development Corp. He has an MA in economics from the University of Manitoba.)
Google's Antitrust Trouble
BusinessWeek - Sep 15, 2008
Regulators across the country are stepping up their scrutiny of Google's role in the market for online advertising, and antitrust experts say they've got ...
Talking of Microsoft, Thinking of Google Wired News  GOOG - MSFT - YHOO
Economists paint picture of what Gaston, Charlotte region, needs ...
Gaston Gazette, NC - 8 hours ago
Charlotte banks seem nationally dominant, but they're operating in dangerous waters of acquisition fever and international economics...

Washington Post
'Battle in Seattle's' Overt Mission
Washington Post, United States - 16 hours ago
But the movie also presents itself as character-driven drama, and this is false advertising. There are too many characters for us to get a firm grasp on any ...

Social Media Weekend

BlogWorld Expo: Using Social Media To Drive Traffic
WebProNews, KY - 3 hours ago
At the BlogWorld Expo in Las Vegas, Don Crowther, founder of SMARTS, spoke about usingsocial media to bring traffic to your Web sites. ...
BlogWorld: Dave Taylor Explains How We Got Here WebProNews
all 2 news articles »

Wired News
Could Social Media Be the Google Killer?
Search Engine Watch - 8 hours ago
The ongoing growth of social media may indicate that we should look beyond a Yahoo-Microsoft merger and other algorithmic-based search engines and explore ...
Web 2.0 Expo: The Good, the Bad and the Ugly Wired News
all 2 news articles »  GOOG
New Social Media Webcast Tutorial Reveals a Hands-On Guide for ...
MarketWatch - Sep 18, 2008
OAKLAND, CA, Sep 18, 2008 (MARKET WIRE via COMTEX) -- PR and marketing professionals who want to learn how to use social media releases in their PR programs ...
Pluck Socialize Conference to Bring Together Top Social Media ...
MarketWatch - Sep 18, 2008
Leading digital minds and early social media platform adopters will be speaking from top companies including Avenue A| Razorfish, Circuit City, Film.com, ...

Open Media Boston
Social Media Opportunities for Social Movements
Open Media Boston, Massachusetts - 3 hours ago
As a result, organizations without sufficient resources are largely absent from public discourse in the mass media forum. Fortunately, social media sites ...
Vegas Casino Rocks the Social Media
Technosailor, MD - 4 hours ago
By now, many companies are jumping on the social media bandwagon, recognizing that there’s something there to use in their marketing efforts. ...
Social Media Marketing Summit is Almost Here
Mashable, CA - 6 hours ago
Learn from 23 experts on Social Media in San Francisco. This is the only new mediamarketing summit you need. Find out how to use social media to get ...
Family Violence Prevention Fund kicks off social media campaign
PRWeek, NY - 3 hours ago
SAN FRANCISCO: The Family Violence Prevention Fund planned to launch a social mediacampaign today, September 19, in coordination with partner Macy's, ...
Studies Suggest That Enterprise Social Media Will Change the Face ...
RedOrbit, TX - 12 hours ago
"Most effective social media publishing tools already have an element of social networking built into them . . . wiki software makes it easy to get to know ...
Social Media Club Louisville to explain use of online communities ...
Bizjournals.com, NC - 8 hours ago
The Social Media Club Louisville will offer an overview of what individuals and businesses need to know to participate in online communities, ...

Blog Weekend

In Blog, Google's Brin Reveals He's Predisposed To Parkinson's
CRN, NY - 8 hours ago
Google co-founder Sergey Brin launched a personal blog Thursday, on which he revealed he has a genetic code that has been linked to having increased chances ...
A science news blog from New Scientist (subscription)
Google's Sergey Brin Starts Blog, Reveals Predisposition For ... InformationWeek
Google co-founder launches blog; reveals he is predisposed to ... Computerworld
Wired News - CNET News  GOOG
Extensoft Unveils Artisteer, Its New Web and Blog Design ...
MarketWatch - 5 hours ago
The finished designs can be output as a Wordpress Blog Theme, XHTML+CSS driven Web designs and CMS Templates, Web Application Templates, with planned ...

Washington Post
Chris Cooley’s Red over showing Skin on blog
Boston Herald, United States - Sep 18, 2008
By Jessica Heslam / MediaBiz If only Tom Brady [stats] bared it all on his blog like Washington Redskins tight-end Chris Cooley. ...
Jocks blog. We report. (You decide.) ESPN
'Skins discuss Cooley's explicit blog photo Baltimore Sun
Redskins tight end fumbles playbook on blog CNET News
Washington Times - Washington Post

A daily dose of postings from The Chronicle's technology blog ...
San Francisco Chronicle,  USA - 9 hours ago
Comedian Jerry Seinfeld is gone from the enigmatic Microsoft ads, just as we were getting used to him. Microsoft officials said the move is all part of ...
Deepak Chopra replaces Jerry Seinfeld in Microsoft ads Economic Times
WinInfo Short Takes: Week of September 22, 2008 Windows IT Pro
Posted by: Peter Burrows on September 19 BusinessWeek
Wall Street Journal Blogs - Washington Post MSFT - AAPL - GOOG
Kraft Hockeyville 2008's blog
NHL.com - 10 hours ago
I will blog again when I get up there to let everyone know how the drive went. I’ve already been warned to watch out for moose crossing the road … here goes ...

Wall Street Journal Blogs
Strategies for Promoting Your Blog
Wall Street Journal Blogs, NY - 5 hours ago
Mr. Rowse was reeling in $250000 annually in ad revenue from three blogs when I interviewed him for a story on making money off blogging last winter. ...
Mike Aitken's Ryder Cup blog
Scotsman, United Kingdom - 14 hours ago
By Mike Aitken Such is the lofty standing of the man in the game and the intense aura which surrounds the world No 1, it's a testament to the enduring ...

On Blog, Arenas Alters Schedule for Return
Washington Post, United States - 20 hours ago
In the blog post, Arenas described his decision-making process in electing to have the procedure and said he had followed a more regimented schedule this ...
The Hibachi effect: three ways Gilbert Arenas’ latest injury ... Hoopsvibe.com
One bad knee, 42 basketballs and a lot of words: Gilbert Arenas ... USA Today
An unofficial Washington Wizards blog Bullets Forever
Indianapolis Star - Washington Post
HELENE ST. JAMES' BLOG Hossa says tight back means no golfing, but ...
Detroit Free Press, United States - 8 hours ago
In speaking to Marian Hossa this morning in Traverse City, after the Red Wings underwent physicals, a giant red flag nearly popped up: Hossa mentioned his ...
Fool Blog: How to Waste $6000
Motley Fool - 8 hours ago
By Motley Fool Staff When people panic, they do things they normally wouldn't do. It's basic human nature. Not everyone, however, issues a press release ...

Sep 19, 2008

NBC’s Sites Grow In Leaps And Bounds Thanks to Financial Woes, iTunes

Ed: The draw of cool and the clout of distribution. Image is everything.

NBC’s Sites Grow In Leaps And Bounds Thanks to Financial Woes, iTunes

NBC Universal

NBC had a huge week thanks to the financial troubles being experienced on Wall Street and its new relationship with Apple.

CNBC.com was the chosen destination for investors and businesspeople alike this week as the instability on Wall Street led to the site’s largest audience ever. For the first time in its history, CNBC.com served 1 million unique visitors on Monday and racked up 14.6 million page views — a 26 percent gain over the site’s previous high, according to its internal data.

Tiny Fey and the hoopla surrounding Vice-Presidential hopeful Sarah Palin can be thanked for giving NBC.com its most-watched viral video of all time. According to the company, it bested previous favorites, “D— in a Box” and “Lazy Sunday,” and even beat out copies uploaded to YouTube.

But that wasn’t all. Apple reported that NBC Universal’s TV properties were huge hits on iTunes over the past ten days and the company witnessed more than 1 million downloads of NBC properties. Even better for the company, about 30 percent of the top-selling episodes on iTunes are now NBC Universal properties.

It looks like NBC’s decision to kiss and make up with Apple paid off.

Ad Agency: Gates And Seinfeld Not Done Yet (MSFT)

SeinfeldGates2.pngCrispin-Porter, the ad agency that came up with the oft-perplexing and maybe funny Microsoft ads featuring Bill Gates and Jerry Seinfeld, say they have one more in the can and they're planning to make more of them, Gizmodo reports.

If true, this basically splits the difference between yesterday's blog reports, which painted Jerry's shelving as an embarrassing defeat for Redmond, and Microsoft's spin, distributed via the WSJ and the NYT, that the shelving was always in the works.

Gizmodo's source tells the site that they are, in fact concentrating on different ads as part of the $300 million marketing campaign, but that they're going to continue making ones featuring Seinfeld until Microsoft tells them to stop. We hope they keep going!

Early Adopters, Super Influencers, Chrome, Safari Use

Are You a Super Influencer?

A new report from Universal McCann discusses the rise of "a new breed of super influencers" that has been created by "the tools of the social media revolution." Before we all don our superhero capes, let's look more closely at the findings of the report.

Entitled When did we start trusting strangers? How the internet turned us all into influencers, the premise is that influence was moved beyond "professional and top down" (mainstream media) and into Web-enabled peer to peer influence. But despite McCann calling this a "democratisation of influence", all influencers are not equal. There are "super influencers" who are "extremely heavy users of social media, particularly in terms of content creation." Are you one of these people? Let's check out what the characteristics are...

The research was completed among 17,000 active internet users in 29 countries, according to McCann.

Who Are The Super Influencers?

Super influencers are heavy social media users, who also "fit the typical profile of early adopters who are likely to try new products, take risks and share their opinions with friends."...

Chrome Market Share: WebTrends Says 2%; Over 7% at ReadWriteWeb

Web analytics firm WebTrends reported today that mainstream Internet users are "embracing" the Google Chrome browser. In the third week since its launch, WebTrends states that Google Chrome is the fourth most popular browser used by visitors to the web site of The Daily Telegraph, Britain's highest selling newspaper. WebTrends puts the figure at "nearly 2 percent" of the total traffic to telegraph.co.uk, which it says is more than Netscape, Mozilla, Opera and other browsers. Presumably the browsers above it are IE, Firefox and Safari.

Here at tech-focused site ReadWriteWeb, the last couple of weeks of Google Analytics data shows that about 7.25% of our readers are visiting using Chrome.

Here's a screenshot of RWW stats from the last couple of weeks:

Compare this to the month of August, when our browser stats looked like this:

Clearly Chrome has taken share from both Firefox (3.93%) and IE (4.7%), for our tech-savvy readers. However Safari's share has gone up a little on our site in September. Time will tell whether these trends continue, but for now Chrome is continuing at a solid 7% + for our site. Not bad when you consider that our readers are also statistically more likely than the general population to use Macs - which Chrome isn't available on yet. 18.28% of our August readers were Mac users, with 75.68% Windows.

More importantly, Chrome looks to be close to establishing itself as the 4th most popular browser in the mainstream market - which is bad news for Opera.

Nielsen Online: Newspaper sites increased in uniques in August

Nielsen Online: Newspaper sites increased in uniques in August

Posted by Alisa Zykova on September 19, 2008 at 10:26 AM
The latest Nielsen Online data shows that newspaper sites experienced a year-on-year growth in unique users in August. 

Politico.com surged by 156%, reaching 3.6 million uniques, and moved up from being No. 17 to No. 10 last month. The Washington Post's unique audience increased by 25% to 11.2 million, giving the site the No. 2 position.

Four news outlets experienced a decline in unique: Newsday (decreased by 2%), Atlanta Journal-Constitution (down by 29%), AZCentral.com (decreased by 28%), and Village Voice Media (declined by 27%).
From Editor & Publisher, below is the information about top 30 newspaper Web sites in the US, with unique audience figures from August 2008 and an indication of the percentage change since August last year:

NYTimes.com -- 19,862,000 -- 52%
washingtonpost.com -- 11,249,000 -- 25%
USATODAY.com -- 10,403,000 -- 9%
Los Angeles Times -- 8,941,000 -- 66%
Wall Street Journal Online -- 7,637,000 -- 51%

Chicago Tribune -- 4,739,000 -- 56%
Daily News Online Edition -- 4,507,000 -- 103%
Boston.com -- 4,479,000 -- 4%
SFGate.com/San Francisco Chronicle -- 4,477,000 -- 25%
Politico -- 3,630,000 -- 156%

New York Post -- 3,324,000 -- 8%
Chicago Sun-Times -- 3,303,000 -- 30%
The Houston Chronicle -- 3,254,000 -- 20%
International Herald Tribune -- 3,165,000 -- 71%
DallasNews.com - The Dallas Morning News -- 2,905,000 -- 53%

Newsday -- 2,898,000 -- (-2%)
Star Tribune, Minneapolis -- 2,578,000 -- 6%
The Baltimore Sun -- 2,454,000 -- 127%
Atlanta Journal-Constitution -- 2,340,000 -- (-29%)
Philly.com -- 1,969,000 -- 12%

The Seattle Times -- 1,905,000 -- 1%
Azcentral.com -- 1,842,000 -- (-28%)
Detroit Free Press -- 1,838,000 -- 61%
Village Voice Media -- 1,828,000 -- (-27%)
KansasCity.com -- 1,748,000 -- 84%

Ottaway Newspapers -- 1,711,000 -- 50%
NJ.com -- 1,695,000 -- 15%
Seattle Post-Intelligencer -- 1,684,000 -- 17%
Sun-Sentinel -- 1,677,000 -- 26%
Orlando Sentinel -- 1,645,000 -- 10%

Amazon to Launch Content Delivery Network against Akamai and Limelight

Amazon to Launch Content Delivery Network

aws_logo_sep08.pngThis morning, Amazon announced that it would soon launch a content delivery network (CDN). This new service, which does not have a name yet, will be complimentary to Amazon's existing web services and will work seamlessly with S3, Amazon's online storage solution. Like most of Amazon's web services, this new product will not require a contract and does not have any minimum-usage requirements. Amazon did not announce a specific launch date, but it expects the new service to be available by the end of this year.

With this new service, Amazon is going up against a number of established companies, including Akamai and Limelight, which are almost synonymous with content delivery. While these larger CDN providers tend to target enterprise customers, though, Amazon's pay-as-you-go plan seems to be geared towards smaller businesses and developers who might not have a sustained need for a complex CDN solution.

Just like Amazon's S3 and E2 shook up the market for online storage and cloud computing, this new CDN solution will surely drive down the prices for content delivery. At first, however, Amazon's new service will not support streaming video or live broadcasts. Because of this, Akamai and Limelight don't have to fear the competition with Amazon just yet, but we would be surprised if Amazon did not add more video specific features to its CDN in the future.

Preemptive Move

Interestingly, as Om Malik points out, New-York based Voxel just announced a CDN solution based on S3. Amazon rarely pre-announces new services, so we definitely agree that this announcement today should be seen as a preemptive move by Amazon.

Sep 18, 2008

The troubled economics of online advertising

Ed: Analysis paralysis. Can't see the forest for the trees.

US: The troubled economics of online advertising

Posted by Sarah Schewe on June 11, 2008 at 12:13 PM
It isn't a secret that the American newspaper industry is experiencing difficult times, as core print revenues and circulation are falling. Many think that online news, which has been accompanied by double-digit online advertising growth in recent yearscan make up for the decline in print. But several studies and articles think otherwise.

"The Web audience is growing at a great clip, while print circulation is not. And online revenues are growing faster, too, albeit from a smaller base. If the trend continues, there's little doubt that -- "eventually" -- online becomes the main business," said Bill Keller, theNew York Times Executive Editor, in a 2007 interview with IwantMedia

But as sanguinity faces off with the numbers, perhaps we shouldn't hold our breath for "eventually." 

Internet revenue is growing -- in 2003, newspapers collected a mere $1.2 billion from online advertising; last year the figure was nearly $2.7 billion. "We're growing at a double-digit rate," said Randy Bennett, of the Newspaper Association of America...

Use Powerpoint and Google Docs for Exitmericals

The tEarn exitmercial allows full page advertising. This ad can be a multi-slide Powerpoint presentation. When uploaded to Google Docs, your Powerpoint becomes your ad. Here are the step by step instructions.

Preparing a Presentation

Use Powerpoint on a PC or Mac to prepare your slide deck. tEarn does not limit the number of slides in a deck, but readers may not have the patience to see long presentations.

Normal rules for presentations apply. Consult the vast resources on the Internet for preparing an effective presentation.

Uploading to the Internet

To upload to Google Docs, goto http://docs.google.com/.
  • From the New menu, choose Import  Presentation.
  • On the dialog, click the Choose File button to select your Powerpoint from your PC.
  • Use the Upload button to upload your presentation to Google's servers.
Publish the Presentation as an Ad
  • After correcting any upload errors, click the Publish tab at the top right. 
  • At the end of the publish process, Google Docs gives you a tag for your presentation. Copy this iframe HTML tag to the clipboard.
  • Paste this tag into your ad at http://ady.tEarn.com/ad/tpages.aspx?ID=45.
Preview your ad before committing payment via Paypal.

If you have problems, post in comments below.

Slideshows 2.0 (full)

Written by Sarah Perez / October 7, 2008 5:50 AM 

When it comes to presentations, typical slideshows have gotten a bad reputation for being dull and dry. That doesn't necessarily have to be the case. Thanks to Web 2.0 tools and applications, you can bring pizzazz to your presentations like never before. Whether you're looking for an "un-slideshow" altogether or just looking to add a little kick to the boring charts and graphs in your PowerPoint, you can find something here that fits your needs as we introduce you to Slideshows 2.0.

There are tons of slideshow apps designed for sharing your photos on social networks and blogs. For example, SlideRock YouFilmLoop, and Flickr's new slideshow tool come to mind. While those are great for casual use, they're designed for blogs and profiles, not the boardroom. However, there are plenty of apps out there that let you get creative even when you're presenting for your business colleagues.

Great article pointing to more slideshow tools that can used for creating exitmercials. SlideRocket, WebSlides, Agglom, Flowgram, Animoto, SlideShare, and more... Post your experience with these products in the comments below.

Opinion: Print will survive and Google will lose market control

Ed: Imagination, out-of-the-box thinking is crucial. Rest of the opinions create controversy; and web traffic.

Opinion: Print will survive and Google will lose market control

In an article published yesterday in The Huffington PostBob Guccione, Jr. presents an interesting series of predictions for the future of the media.  He predicts the endurance of print, the decline of Google, and that imagination will play a key role.

First, he believes that major city dailies will be transformed into free papers and that home delivery will require a paid subscription.  Also, the Sunday paper will continue to be sold, but will become a source of information for the weeks events.

Guccione also predicts that Google will loose significant market share because competitors will finally step up to the plate and create good or even better search engines.

His next prediction comes as somewhat of a surprise, "The Internet will not consume print, because it's not strong enough, it's not better, and it's too busy consuming itself."  Although, he does admit that print has a lot to worry about, but that their problems can be resolved.  

He s quick to highlight the fact that publishers need a new formula, what used to work is not working any longer.  "The Internet hit traditional publishing like the asteroid that struck the earth and killed the dinosaurs."  Publishers need to start getting creative

Ultimately, Guccione theorizes that the future of media will come down to one thing, imagination. "So those in publishing should pick their collective chins up off the floor and realize that the future couldn't be brighter, as soon as we recognize that digital technology is the modern-day equivalent of color printing and faster presses, and that the thing that feeds the new machine is the same thing that fed the old one: imagination."

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