STATS: Facebook App Stats at AdBrite

ANALYSIS: Productivity Value of Facebook

Facebook is a social network. Many potential users fear that they don't have time to check in with Facebook everyday. Let's review its productivity value.

Newsfeed for Instant Updates

A single page updates you on the status of hundreds - even thousands - of friends, family members, and associates.

It takes a few seconds per day to review. You can send short messages, poke people, send virtual gifts - because you didn't have time to buy and send real gifts, and write on their walls. You can arrange dinner and lunch; coordinate weekend events; and coordinate your social life - without long conversations by phone.

eMail Threads

Facebook organizes email messages by thread. Click on a message to see the thread. Quickly see outstanding threads where you still expect responses. No need to maintain email. Each friend maintains any changes. Beats email many times over.

No Spam and Broken Spam Filters

Although you do get requests to become friends, it's easy to confirm, reject, or block people. Spam mail clogs email, but Facebook manages to keep spam out of your Facebook inbox.

Communicating With Friends

If you're taking a trip, a single status setting lets local contacts know that you're out of town; and the destination contacts know that you're coming. Beats vacation notices and legacy means to coordinate.

When you return, an uploaded set of photos instantly connects with interested friends. Friends tag photos to associate images with names.

Christmas and Birthday Greetings

Obligatory Christmas cards become a simple photo upload and posted note. You can control view by friend, friends, or other granular privacy settings. Time savings from printing photos, updating mailing addresses, and stamping mailers - you get the picture.

Birthday greetings turn virtual. Facebook provides alerts and responses can include dozens of multimedia greetings.

The Other Shoe

It takes some time to understand the language and etiquette of Facebook. Further, the privacy controls can be complex. These barriers can be overcomed in days for an average professional.

There have been stories of stupid users doing stupid things. The answer is don't do stupid things.

For conservative, older folks, it takes time for the user to TRUST Facebook. Users ask many what-if questions that address implications of what they do on Facebook, what the results are, and what the long term problems might be. This is a tough challenge to answer all the questions.

The simple answer is to put one shoe in - then the other.

Conclusion

As you discover features, you learn the power of social networking and gain the productivity of this new tool. Facebook saves time.

Enjoy networking.

HOW-TO: Understanding Facebook for Web 1.0 Users

Facebook is the second largest social network, and growing fast. In Web 1.0 terms, what is it?

Fundamentals of Social Networking

Users create an account at Facebook and invite their friends by email. A user can also receive an invitation by email and creates an account at Facebook. If the second user invites their friends, the community grows virally. Without friends, the new user sees little - since privacy settings block strangers.

Facebook allows users to see the activiites of friends. That's the home page or a personal news feed. It also allows friends (and strangers, if you allow them) to see personal activities and interests. That's the user's profile. The mini-feed is a key panel of the profile. The merging of mini-feeds from all friends results in your personalized news feed.

The company is moving toward a social platform. Among other uses, this allows other websites to participate by reporting activities to Facebook. Thus, you can see friends playing games, shopping... whatever.

Here is a list of Facebook terms translated into legacy web 1.0 terms.

Header Tabs - at the top of the page for managing contacts and communications

• Profile - your page of your friends, groups, activities, and interests - i.e. what the public sees


• Friends - your list of friends


• Networks - your networks; you join one region only, but can select new regions; also networks by work or school that require confirmation using an email with the domain of the network


• Inbox - similar to email with actions to link, poke, friend (i.e. friend as a verb), etc.


• Home - News feed - current activities of your friends on a single page - i.e. merged mini-feed of your friends


• Privacy link - detailed methods to control access to profiles

Applications - Left Menu for uploading and posting content

• Photos - simplified photo sharing, but very popular


• Groups - similar to email groups, but no email digests. Has walls and forums as primary panels.


• Gifts - shopping mall to buy gifts for friends


• Marketplace - classifieds forum similar to Craigslist


• Notes - blogging/writing tool without a rich editor. Can import blogs and auto-sync. Originally intended for view by everyone on Facebook. Now the default is set to friends and networks.


• Posted Item - shares stuff using the URL address of a page, video, photo, or any content on Facebook or the Internet


• 3rd party applications - thousands


• Pages - a business account so that a business can build a circle of fans; also a page to monitor traffic, buy ads, and track results.

Panels and Parts of a Profile - similar to personal pages of portals like myYahoo, but shared with friends and visitors

• Friends - list of friends


• Networks - list of networks for this friend


• Photos - unlimited, uploaded albums


• Video - unlimited, uploaded video clips


• Mini-feed - activities of a user


• Wall - forum around one person - others post on your wall.


• Thousands of 3rd party panels

Not every profile has every feature. Each user controls what to show, to whom via the privacy link at the top right.

Personal Communications

• Poke - a flirty action usually with a friend that is sent to their inbox; 3rd party apps allow virtual gifts, hugs, whatever


• Send message - via Facebook inbox and optionally to the user's email


• Add as friend - request to become a friend via inbox


• Wall post - post message that is visible to user's friends, networks, and possibly more folks - on a friend's wall, it's a personal message; on a network, page, or group wall, it's a means for self promotion.


• Wall to Wall - an Instant Messenger like chat, with photo and video share. But is the chat visible to friends on both side?


• Upload photos - unlimited uploads. Facebook claims more uploads than the sum of all other photo sites.


• Photo tag - upload photos, and tag friends in the photo; visitors then click on images of the friend to see other tagged photos

Viral Means to Communicate

• What are you doing? - self-report to the Mini-feed on the profile page and the personal news feeds of your friends


• Import notes - from a blog; Facebook has rudimentary writing tools and depend on import and sync to support writers; anyone can read and/or import your entire blog; notes visibility depends on privacy settings


• Create a Group - members join and communicate via forums, posts and replies, photo sharing, video sharing, and wall posts.


• Post or Reply to notes, posted items, group forums


• Wall post - post message that is visible to user's friends, networks, and possibly more folks


• Create Pages - a business creates a profile with forum, photo, event, and video features; also allows creator to monitor traffic, buy ads, monitor campaign results.


• Beacon - means for 3rd party sites to report activities into the Mini-feed - such as playing games at ..., shopping at ..., reading novel at ...,


• Create an App - means to connect 3rd party content or activities to a profile, such as an RSS feed from a publisher, a network game, ... users learn about apps from friends, participate, and auto add apps to their profile


• Advertising - buy advertising to reach members

Conclusion

Facebook seamlessly combines forums, email, groups, photo and text sharing, and more around a personal portal of your immediate friends. (My profile at Facebook)

Enjoy networking.