NEWS: The High Price of Getting Paid for Content

News Analysis May 9, 2007,

For YouTube's top video creators, being compensated for the Web traffic and ad
impressions they generate isn't all it's cracked up to be

by Catherine Holahan

While Gambito was thrilled with the May 4 announcement that Google's YouTube will share ad revenue with her and a handful of other top creators, her goal is to make money without the site. For budding Internet celebrities like Gambito, the real value of posting videos to YouTube and others like Revver is the potential to drive traffic to her own site, where she can reap the full financial benefits from her work. "You can't sell your DVD on YouTube," says Gambito

ANALYSIS: Low eCPMs on video content.