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Feb 4, 2007

LIst of Ad Servering Software and Services

Ad Serving Software

  • OASIS Open Source Hosted Server
  • Openads Open Source
  • Microsoft
  • Rubricon Project

Advertising MSP

  • Dart from DoubleClick
  • Zedo, San Francisco - full page support

Analytics

  • alexa / amazon - random panel of opt-in users
  • compete -
  • comScore - controlled panel of users
  • hitbox
  • Neilsen - controlled panel of users
  • Omniture
  • quantcast - publisher opt-in and alexa
  • statcounter
  • webtrends

We invited CentrPort, Core Metrics, Datanautics, DoubleClick, IBM, Intellitracker, Manticore Technology, Maxamine, NetIQ, NetRatings, Omniture, Route Science, Sane Solutions, SAS, ThinkMetrics, Watchfire, WebAbacus and WebSideStory to participate in our tests. 2004

Analytics Vendor vs. Analytics Vendor

Google Analytics vs. Visistat
http://manojjasra.blogspot.com/2006/08/visistat-vs-google-analytics.html

Google Analytics vs. Omniture's SiteCatalyst
http://www.bartgibby.com/2006/10/14/omniture-sitecatalyst-vs-google-analytics/

Google Analytics vs. AWStats
http://web.uwaterloo.ca/documentation/AnalyticsvLogReader.php

Google Analytics vs. Performancing Metrics
http://gomeler.com/2006/04/03/google-analytics-vs-performancing-metrics/

Google Analytics vs. WebTrends
http://www.militz.nu/domaner/blog/2007/02/google-analytics-vs-webtrends.html

Google Analytics vs. Mint
http://mhdinteractive.com/imd470/google-analytics-vs-mint/

Google Analytics vs. StatCounter
http://paininthetech.com/free_stats_statcounter_versus_google_analytics

Google Analytics vs. NetTracker
http://www.web-watching.com/?p=24

Google Analytics vs. Urchin
http://www.seotreff.de/blog/2006/01/06/urchin-software-vs-google-analytics/

WebTrends vs. FastStats
http://news.knechtology.com/2003-nov.html

WebTrends vs. ClickTracks
http://www.highrankings.com/forum/index.php?showtopic=5118

iWebTrack vs. HitBox vs. WebTrends vs. OneStat vs. IndexTools vs. ClickTracks
http://www.iwebtrack.com/compare.asp

Advice on Web Analytics Choice
http://www.webmasterworld.com/forum39/3448.htm

WebTrends vs. Omniture (Google Trends)
http://www.google.com/trends?q=omniture%2C+webtrends&ctab=1&geo=all&date=all

HitBox vs. SiteCatalyst
http://www.semphonic.com/resources/wpaper_006.pdf

HitBox vs. Log File Analysis
http://www.hitboxitalia.com/downloads/HitBox_vs_log_files.pdf

IndexTools vs. "The Big Guns"
http://www.webmasterworld.com/forum39/2906.htm

Google Analytics vs. Omniture SiteCatalyst
http://benrobb.com/2007/02/27/google-analytics-vs-omniture-sitecatalyst

Coradiant vs. Tealeaf
http://www.kaushik.net/avinash/2007/11/analytics-tools-comparison-coradiant-vs-tealeaf.html

Various Analytic Provider Comparison
http://www.itpro.co.uk/internet/labs/1/web-analytics/introduction.html

Guide to Web Analytics Solutions 2.0
www.idealobserver.com/solutionsguide

Web Analytics Guru: Avinash Kaushik
http://www.kaushik.net/avinash/2007/04/web-analytics-tools-comparison-a-recommendation.html

Web Analytics Shootout - StoneTemple Consulting
http://www.stonetemple.com/articles/analytics-report-may-2007.shtml

*Update, Stone Temple's Web Analytics Report (Final Version):http://www.stonetemple.com/articles/analytics-report-august-2007.shtml


Web Analytics Products and Features

ClickTracks Product Comparison
http://www.clicktracks.com/comparison.php

CoreMetrics
http://www.coremetrics.com/solutions/online_analytics.html

Deep Metrix
http://www.deepmetrix.com/livestats/compare.aspx

Google Analytics
http://www.google.com/analytics/features.html

HBX
http://www.websidestory.com/products/web-analytics/hbx-analytics/features.html

IndexTools
http://www.indextools.com/products/features.html

iWebTrack
http://www.iwebtrack.com/reports.asp

MetaSun
http://www.metasun.com/products/metatraffic/features.asp

Metronome Labs
http://www.metronomelabs.com/

NedStat
http://www.nedstat.co.uk/web/nedstatuk.nsf/pages/website_analytics_compare_solutions

OneStat
http://www.onestat.com/html/services.html

Omniture
http://www.omniture.com/products/web_analytics/sitecatalyst
OpenTracker
http://www.opentracker.net/en/features/features.jsp

ShinyStat
http://www.shinystat.com/en/features.html

StatCounter
http://www.statcounter.com/features/

VisiStat
http://www.visistat.com/pricing.php

WebTrends
http://www.webtrends.com/Products/WebTrendsAnalytics8/WebTrendsPackages/PackageMatrix.aspx?WT.svl=sbpkgcomp

NextStat
http://www.nextstat.com/feature_list.php

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