March 13, 2008, 4:15 pm
By Saul Hansell
One of the biggest misunderstandings in much of the discussion about Google’s deal to buy DoubleClick is the perception that DoubleClick actually is involved in selling advertising. (full)
Simplify the technologies behind the new economics of buying and selling advertising.
March 13, 2008, 4:15 pm
By Saul Hansell
One of the biggest misunderstandings in much of the discussion about Google’s deal to buy DoubleClick is the perception that DoubleClick actually is involved in selling advertising. (full)
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