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Apr 14, 2008

The Conversational Marketing Summit: New Brand Way

Federated Media presents: The Conversational Marketing Summit: New Brand Way

Join us, at the second semi-annual Conversational Marketing Summit, our first in the brand capital of New York City, as we tackle issues facing today’s marketer and independent content producer including:

• Can marketing work in social media?
• What can we learn from marketing in traditional media?
• Why will we pay an $80 CPM to reach women, 18-34, in Vogue, but just $3 to reach the same audience online?
• What do we make of the promised new platforms from Google, AOL, Microsoft, and Yahoo?
• Are CPC networks simply harvesting the hard won brand value we’ve built offline?
• How does one create engagement and build brands in the context of conversational media?
• Is there even an online analog to the executions we so love in magazines and television?

It's a New Brand Way online, and it starts at the CM Summit, New York.

Confirmed Speakers Include:
* John Battelle, Chairman & CEO, Federated Media
* Jeff Berman, EVP – Marketing and Content, MySpace
* Henry Blodget Co-Founder, CEO, Editor in Chief, Silicon Alley Insider
* Jonah Bloom, Editor, Advertising Age
* Matt Freeman, CEO, Tribal DDB Worldwide
* Michael Hoefflinger, GM - Partner Marketing, Intel
* Mark Kantor, CEO, Graffiti Wall
* Andy Lark, VP–Global Marketing & Communications, Dell
* Wenda Millard Harris, President & Chair, Martha Stewart Living Omnimedia & IAB
* Michelle Miller, Founder Wonderbranding, Wizard of Ads
* Eileen Naughton, Director of Media Platforms, Google
* Randall Rothenberg, President & CEO, IAB
* Rich Silverstein, Co-Chairman, Goodby Silverstein & Partners

The Conversational Marketing Summit, a two-day event hosted by Federated Media Publishing and emceed by FM CEO and Founder of the Web 2.0 Conference, John Battelle, brings together leaders in conversational media and marketing for a two-day dialog around the issues, lessons, and opportunities of this emerging medium.

Ticket cost is $995 until May 2, 2008
for MORE INFORMATION and to REGISTER, visit:http://federatedmedia.net/events/cmsummit

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