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May 3, 2008

AdNets Weekend

The Money Times
Viacom profit rises on "Rock Band," MTV
Reuters - 2 hours ago
Based on ratings at its cable networks and rates for spot advertising, also called the scatter market, "we continue to expect our (second quarter) domestic ...
Viacom works the media mix magic CNNMoney.com
Viacom Reports 33% Rise in Net As 'Rock Band' Boosts Networks Unit Wall Street Journal
Viacom posts profit rise, affirms long-term forecast MarketWatch
New York Times - Reuters UK
all 237 news articles »  VIA.B
Cox Enterprises to Acquire Adify, an Ad Tech Firm
New York Times, United States - Apr 29, 2008
Adify, founded in 2005, helps Internet publishers build vertical advertising networks. These are groupings of sites about specific content, like travel or ...

Multichannel News
MONITOR: Upfront Undone
Multichannel News, NY - 2 hours ago
Executives from competing networks named MTV Networks as the biggest victim of C3 falloff. But the programmer's president of advertising sales, Hank Close, ...
Cox Shells Out $300M to Cash in on Vertical Web Ads
InternetNews.com - Apr 29, 2008
... today said that it's spending $300 million to acquire Adify, an online ad technology provider specializing in powering vertical advertising networks...
Inside The World's VIP Social Networks
Forbes, NY - 16 hours ago
The fee eliminates the need for online advertising, which, Pedraza says, would be a conflict of interest. "People are unhappy with the free-for-all at ...

Direct Traffic Media
DoubleClick in mobile ad network integration
Epiphany Search News, UK - 11 hours ago
DoubleClick, the advertising company purchased by Google earlier this year, is set to integrate with a number of mobile advertising networks...
DoubleClick announces mobile ad network integration Direct Traffic Media
Google meshes DoubleClick to mobiles Brand Republic (subscription)
DoubleClick integrates AdMob and AdSense Mobile Entertainment
all 4 news articles »  GOOG
Automotive Advertising Shifts Focus Online With AdAgencyOnline.Net
PR-USA.net (press release), Bulgaria - May 1, 2008
Auto industry experts and automotive advertising agencies have thrown their support to online technology platforms and automotive advertising networks like ...
Automotive Advertising Agencies Panic - AdAgencyOnline.Net ...PR-USA.net (press release)
all 7 news articles »

Los Angeles Times
Voilà (Sort of)!
New York Times, United States - 9 hours ago
In the midst of extravagant audiovisuals, musical numbers, comedy sketches, pricey giveaways and celebrity appearances, the networks divulge their fall ...
The Lowdown on the Upfronts New York Times
all 12 news articles »
Adman learns to swim in a sea of digital media
Los Angeles Times, CA - 14 hours ago
The networks got a late start this year on their TV pilots and few are finished. That means when the advertising sales season kicks off next week in New ...
Mobile advertising leads the way for social networks
E-consultancy (press release), UK - May 1, 2008
Its range of mobile advertising services can target specific pages and channels of the Flirtomatic mobile site as well as user targeting through gender, ...

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