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Jul 4, 2008

NEWS: JWT Wins Microsoft Account

JWT Wins Microsoft Account

Word Count: 263  |  Companies Featured in This Article: WPP Group, Microsoft, Interpublic Group

JWT, an ad firm owned by WPP Group PLC, has landed Microsoft Corp.'s business-solutions advertising account.

In 2006, Microsoft launched a $500 million business-to-business ad effort that carried the slogan "People Ready." The ads, created by McCann Erickson, highlighted new products and were intended to drive business away from rival IBM...

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