Ed: Apple, Google, Microsoft, Facebook, and Amazon have been led by technologists. Media companies like NY Times and Timer Warner haven't figured the formula for success. Past Yahoo leadership has been from media.
Why would a media leader be the best choice ;-)
from John Battelle's Searchblog
from John Battelle's Searchblog
Not a lot of media experience in this choice, reported here by the WSJ. Kara had speculated on this previously.
Bartz has a lot of experience in other parts of the technology world, to be sure, and is widely respected. And I love that her former company, Autodesk, is in Marin, where I founded FM. But it does strike me that Yahoo needs a stronger suite of media-savvy executives now that Weiner and Rosensweig are gone.
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