[ About Us | Popular | Marcom | AdNet | IChannel | Glossary ]

Apr 16, 2009

BK's Square-Butt Spot Makes Viral-Chart Debut in Third Place

Ed: With channels like Youtube, do advertisers need to buy time on TV? Does the media buyer become superfluous as the creative, social media agent takes over the media buying role?

What People Watched the Week of April 6, 2009

NEW YORK (Ad Age.com) -- The King likes square butts -- and web-video viewers sure like his crooning about them. The Crispin-produced video promoting Burger King's SpongeBob SquarePants kids meals, which is also airing on TV, entered this week's viral-video chart in the No. 3 spot with more than a half million views, according to data from video-measurement firm Visible Measures.

It wasn't quite enough to catch the leader (for the third week in a row), Samsung's video of LED-strapped sheep. And T-Mobile's "Dance" also showed staying power, maintaining a top-three ranking and even gaining 2%, despite having made its debut way back in January.

Also new to the chart: a cheeky video from Wilkinson Sword called "Mow the Lawn" (ahem) and a Kia spot that uses hamsters to show off its compact Soul model.

Last WeekBrandCampaignAgencyCurrent Week Views*% Change in Views**Watch the Spot
11SamsungExtreme Sheep LED ArtThe Viral Factory1,114,491-33%Samsung: Extreme Sheep LED Art
23T-MobileT-Mobile DanceSaatchi & Saatchi, MediaCom742,120+2%T-Mobile: Dance
3NewBurger KingSpongeBobCrispin Porter & Bogusky549,717New to chartBurger King: SpongeBob
44CadburyEyebrow DanceFallon438,407-7%Cadbury: Eyebrow Dance
52GeicoIt's the Gecko/ Numa NumaThe Martin Agency, Horizon Media388,569-72%Geico: It's the Gecko/Numa Numa
66McDonald'sTalking Filet-O-FishArnold373,292+60%McDonald's: Talking Filet-O-Fish
7NewWilkinson SwordMow the LawnJWT, New York261,441New to chartWilkinson Sword: Mow the Lawn
87E-TradeE-Trade BabyGrey, New York229,799-1%E-Trade: Baby
9NewKiaKia Soul: HamstersDavid & Goliath, KMA215,090New to chartKia Soul: Hamsters
105DurexGet It OnFitzgerald & Co., SuperFad201,566-37%Durex: Kama Balloon Animal Sutra

Support Our Sponsors: