MoAppo Platform for Mobile Commerce

The next big wave for technology is mobile commerce. What are the platform challenges to service this pioneering market?

Designing the MoAppo system for storing a catalog of products or food items; and allowing users to order and pay for items has been a trivial problem. Designing the true killer platform requires resolving a multitude of moving parts.

Let's get started.

Engaging Animated Menu

Most menus have, at most, a single, lo-res, small picture for each food item. As a result, the menus are boring, uninteresting, and fail to engage users. In addition, most photographers will tell us that shots of food are boring, at best.

Using the unique, tested methods from our Keys by TEARN edutainment platform (ie over 8 million downloads), we crowd-source relevant, hi-res slide-shows for every product and item in a menu. This creates an engaging presentation that allows new customers to discover interesting, new dishes. The slide show easily replaces thousands of words - and get the salivary glands working.

This single feature already makes MoAppo the technical leader in mobile commerce.

Cross Platform Services Using HTML5

Most competitors choose between the WAP platform - which works on any featured phone, but without images; and native support for single platforms - like the iPhone. Neither approach has gained much success.

Using our unique, cross-platform methods for animating the menu (ie the cool, sideways elevator bounce) that supports iPhone, iPad, Android, Blackberry, Palm, Windows, advanced feature phones, and online use - extends our technical leadership far beyond any existing competitor.

Is this the right mix of cool versus functional support? Time will tell.

Secured Payment and Enterprise Reporting

A payment platform requires security against users, devices, man-in-the-middle, and server attacks. Such platforms often are burdened so badly that a single server can only handle a few hundred transactions per second.

We have chosen to use the NoSQL and NodeJS platforms that dominate the modern social media and mobile gaming technologies. With a multitude of innovations, we have produced a secured system that has unique self-healing, live-reporting, redundant paths to the end-points at retail locations; while having a robust structure that can handle hundreds of thousands of transactions per second. No other company matches the maturity of our platform.

Note that this is a 10,000x improvement over legacy systems.

What's Next

The system has been tested with a dozen merchants, without a single fail, over the past two months.

In summary, the MoAppo Platform has required half a dozen, patent-pending methods that supply the services for mobile commerce. Stay tuned to follow our progress with this latest venture.