AGENCIES
TOP 20 SEARCH MARKETING AGENCIES
SEARCH ENGINE MKTG & RANK AGENCY, HEADQUARTERS OPTIMIZATION REVENUE % CHG EMPLOYEES1 iCrossing Scottsdale, Ariz. $63.0 37.0% 350icrossing.comICrossing manages 25 million key words and has a paid/natural split of 58/42. Clientsinclude General Motors Corp., Office Depot, PR Newswire and Travelocity. Top exec:Jeffrey Herzog, founder & CEO2 Avenue A/Razorfish Seattle 30.0 156.4 1,800avenuea-razorfish.comAvenue A/Razorfish’s parent, aQuantive, was acquired by Microsoft Corp. in August 2007.Avenue A/Razorfish is a broad-based digital agency with 2006 U.S. revenue of $235.4 million;some 12.7% of revenue came from search. The agency has 11 U.S. offices. Clientsinclude Alaska Airlines, Hotels.com,Walt Disney Co., Ford Motor Co., Polo Ralph Lauren,Victoria’s Secret, Carnival Cruise Lines and Wyeth. Top exec: Clark Kokich, CEO3 360i New York 27.5 47.8 175360i.com360i became part of Innovation Interactive, a holding company, in June 2005. 360i has apaid/natural split of 65/35. Agency clients include NBC Universal, H&R Block, DiscoveryCommunications, Saks Fifth Avenue, Turner, Scripps, Office Depot and Borders. Top exec:Bryan Wiener, CEO4 Website Pros Jacksonville, Fla. 24.9 21.8 700websitepros.comWebsite Pros (Submitawebsite.com, Leads.com) is a publicly traded company (ticker: WSPI)with a market capitalization of $277 million as of late October 2007. The company getsabout half its revenue from search, with a paid/natural split of 30/70. Top exec: David L.Brown, CEO5 DoubleClick Performics Chicago 23.8 58.1 242performics.comDoubleClick Performics, a division of DoubleClick, provides online marketing services(search engine marketing, data feed, affiliate marketing) to large retailers, catalogers anddirect marketers. Google in April 2007 agreed to buy DoubleClick, the top third-party adserver. Performics clients include American Eagle, Eddie Bauer, Hewlett-Packard.
6 Leapfrog Online Evanston, Ill. $21.3 NA 85leapfrogonline.comLeapfrog Online, an interactive and sales promotion agency, offers search to clients as partof its total integrated package. The agency reported 25% of its 2006 revenue was fromsearch. Clients include Comcast, Time Warner and Cox Communications. Top exec: DaveHusain, co-founder & CEO7 Efficient Frontier Mountain View, Calif. 19.7 95.5% 140efrontier.comEfficient Frontier manages more than 43 million keywords. Clients include AmazonServices (Amazon.com), BabyCenter, BuildDirect, E-Loan, Fox Interactive and LendingTree.Top exec: Ellen Siminoff, CEO8 iProspect Watertown, Mass. 16.1 29.7 115iprospect.comIProspect, part of Aegis Group’s Isobar global network, has a paid/natural split of 65/35.Clients include Circuit City and NBC Universal’s iVillage. Top exec: Robert Murray, pres9 Impaqt Pittsburgh 14.1 40.6 87impaqt.comImpaqt serves a client base largely in the retail, finance, education, travel, pharmaceuticaland business-to-business sectors. Impaqt has a paid/natural revenue split of 45/55. Theagency has several hundred thousand keywords under management. Top exec: RichardHagerty, CEO10 Acronym Media New York 11.6 16.1 65acronym.comAcronym Media specializes in search engine optimization, paid search, search analytics,conversion optimization and international search engine marketing. Its paid/natural split is55/45. Clients include SAP, Four Seasons Hotels, Humana, Sirius Satellite Radio, Siemens,Nokia and Clarins. Top exec: Anton E. Konikoff, founder & CEO11 Didit Rockville Centre, N.Y. 11.0 6.8 111didit.comDidit is a search marketing and auction-media management agency. Didit has more than 22million keywords under management. Clients include Dun & Bradstreet and Brookstone.Top exec: David Pasternack, pres & CEO12 Outrider St. Louis 10.0 132.6 80outrider.comOutrider, which bills itself as the first search marketing company (it was founded in 1995),is the search marketing agency of GroupM, WPP Group’s media buying and planning network.Outrider manages 20 million keywords. Clients include Microsoft Corp., XeroxCorp., Showtime, DHL, AstraZeneca and Chevron. Outrider has four U.S. offices and 27non-U.S. offices. Top exec: Chris Copeland, sr ptnr & mg dir12 The Search Agency Santa Monica, Calif. 10.0 92.3 65thesearchagency.comThe Search Agency has a revenue split of 60% paid, 30% natural and 10% conversion pathoptimization. The shop manages 15 million keywords. Top exec: David Hughes, CEOSEARCH ENGINE MKTG &RANK AGENCY, HEADQUARTERS OPTIMIZATION REVENUE % CHG EMPLOYEESSEARCH ENGINE MKTG &RANK AGENCY, HEADQUARTERS OPTIMIZATION REVENUE % CHG EMPLOYEES14 Fathom SEO Valley View, Ohio $8.6 71.4% 60fathomseo.comFathom SEO, whose emphasis is on search engine optimization link-building, serves clientsincluding Cleveland Clinic, Career Education Corp., Bissell and Sauder Woodworking. Topexec: Bill Fox, pres & CEO15 Oneupweb Traverse City, Mich. 8.0 23.1 50oneupweb.comOneupweb is a search engine marketing agency also involved in search engine optimization,podcast production, social media marketing, usability analysis, website conversion improvement,media placement and blog marketing. It has a paid/natural split of 45/55. The agencymanages 1.5 million keywords. Clients include Unisys, Cancer Treatment Centers of America,United Healthcare, Muzak and Shutterfly. Top exec: Lisa Wehr, founder & CEO15 Range Online Fort Worth, Texas 8.0 60.0 49rangeonlinemedia.comRange Online provides services in paid search, search engine optimization, feeds, media buying,emerging media, interactive marketing strategy and conversion optimization. Clientsinclude Nike, CompUSA, Bergdorf Goodman, The Container Store, Neiman Marcus, Burberry,The Sharper Image, Samsung Wireless,Wyndham Hotels & Resorts, The Sundance Channel,Toshiba and L’Occitane en Provence. Top exec: Misty Locke, co-founder & pres17 Reprise Media New York 7.2 43.1 58reprisemedia.comReprise Media, acquired in April 2007 by Interpublic Group of Cos., offers search engine marketingservices including paid search and search engine optimization. Its paid/natural revenue breakoutis 80/20. Reprise manages more than 30 million keywords. Clients include Microsoft, TexasInstruments and the U.S. Army. Top execs: Joshua Stylman, Peter Hershberg, mg ptnrs18 Resolution Media Chicago 6.50 80.6 45resolutionmedia.comResolution Media, a unit of Omnicom Group, is involved in search engine marketing, searchengine optimization, search re-targeting, web analytics and merchandising consulting. Theagency manages more than five million key words. Clients include Bank of America, FedEx,Lowe’s Cos. and XM Satellite Radio. Top exec: Matt Spiegel, founder and mg dir19 IMC2 Dallas 6.49 NA 381imc2.comIMC2, with four offices, serves its clients through search engine marketing, keyword placementand optimization. Clients include Pfizer, Procter & Gamble Co. and Lowe’s. Top exec:Doug Levy, pres20 Brulant Beachwood, Ohio 5.6 298.6 285brulant.comBrulant offers search engine marketing, search engine optimization, linking strategies, pay perclick and online media buying. Clients include Nationwide Insurance, Marriott Hotels, Campmor
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