[ About Us | Popular | Marcom | AdNet | IChannel | Glossary ]

Mar 5, 2008

ANALYSIS: The Viral Nature of Top Widgets

Widgets show as panels, sections, or links on a user's desktop, personal page, social profile, blog, website ... This changes impression counting as any Internet page can be logged by dozens of IChannels as their views.

Viral discovery of widgets through friends at social networks has outgrown use of widgets on desktops, personal portals, and blogs - and perhaps even advertising widgets.

Apple - Downloads - Dashboard - Top 50

Top 50 Dashboard Widgets. ... This widget brings you the feed from “A New Mac
Tip Every Day” in your Dashboard.
Yahoo! Widgets: useful, fun, beautiful little apps for Mac and Windows
1000s of free Widgets help you save time by bringing your favorite content and ...
comScore Widget Metrix
These objects are most often referred to as “widgets,” but may also include other naming conventions such as Facebook “applications” and Google “gadgets. (tables)
MySpace.com Widgets Reach Largest U.S. Audience
In November 2007, nearly 148 million U.S. Internet users viewed widgets, representing 81 percent of the total audience. MySpace.com widgets had the widest audience, reaching more than 57 million Internet users, while Slide.com ranked second with 39.2 million viewers. Google.com has the sixth widest widget-viewing audience with more than 19 million viewers.

“Top Friends” Tops Facebook Application Rankings
The inaugural Facebook application rankings revealed that more than 20 million Facebook visitors, or 61 percent of the site’s U.S. audience, engaged with an application in November. Visitors between the ages of 18-24 were twice as likely as the average Facebook visitor to engage with applications, while those aged 25 and older were less likely than average to exhibit this behavior.
Widget Definitions
The current universe of widgets is defined as embedded Shockwave Flash objects; certain JavaScript objects (e.g. Technorati, Feedburner, AddThis;) and Facebook applications. The comScore Widget Metrix service will evolve in its tracking of widget file types as the market dynamics and content delivery systems change. The report currently focuses on the individual widgets, and not the platforms that deliver them. Desktop widgets (i.e. Apple, Google, Yahoo desktop apps) are not included in the reporting.

Web widget From Wikipedia, the free encyclopedia

The web widget is a portable chunk of code that can be installed and executed within any separate HTML-based web page by an end user without requiring additional compilation. They are derived from the idea of code reuse. Other terms used to describe web widgets including: gadget, badge, module, capsule, snippet, mini and flake. Web widgets often but not always use DHTML, JavaScript, or Adobe Flash.

Technorati Widgets: Blog Widgets

This widget displays the top five news stories from mainstream media sites ... The Top Searches Widget shows the ten most popular search terms from our ...
is a leading provider of applications and widgets on the web. RockYou widgets include photo slideshows, glitter text, customized Facebook applications and voicemail accessories that are simple to use and enable people to frequently refresh their online style. Founded in 2006, RockYou has over 35 million users, serving over 180 million widget views per day in more than 200 countries.
About Slide
Slide is the largest personal media network in the world, reaching 144 million unique global viewers each month and more than 30 percent of the U.S. Internet audience.
TypePad - Widgets for your Blog - AdaptiveBlue Last.fm Top Albums ...
AdaptiveBlue Last.fm Top Albums Widget. adaptive-blue-logo.png. Display your Last.fm Top Albums on your Typepad blog using this cool SmartLinks Widget. ...
FLANTURE: Top 5 Flash Widgets in 2007
One of those web related trends was apperance of new widgets as ornaments for blogs but some of them were also very usefull. I made a list of Top 5 Flash ...

No comments:

Post a Comment

Comments accepted immediately, but moderated.

Support Our Sponsors: