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Mar 3, 2008

STATS: Distribution of AdNet Use

Distribution of AdNet use among websites by monthly visitors

Ad tag calls from the domains were captured in Jan. ‘08 from Attributor’s crawling operations and joined with unique user data from Compete to determine market share numbers. 68 million domain universe. Thus, 1% is 600,000 sites.
Ed: Interesting analysis of smaller sites. Contradicts comScore findings.

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