Magazine Publishers Look to Online Ad Networks for Needed Scale

Ad Age: July 23, 2008

Produced by Hoag Levins 

Published: July 23, 2008

Ari Brandt explains why Conde Nast's Portfolio.com is forced to buy ad network audience.

NEW YORK (AdAge.com) -- As magazine publishers struggle to build out their website advertising capabilities on the massive scale demanded by big advertisers, they are turning to ad networks and exchanges to buy online audience. This is the second installment of a report from the Contextweb ADSDAQ panel discussion about the controversial world of the internet's increasingly powerful audience brokers. 

Industry Moves: Glam; Revenue Science; Penton Media; Seeking Alpha; Etsy

from paidContent.org by Amanda Natividad

-- Glam Media: Glam picks up another big-name company exec—Michael Adair, most recently head of sales finance for Google (NSDQ: GOOG) North America, joins as VP of corporate development and finance. In the position, a new one for Glam, Adair will be responsible for the evaluation and execution of the company's strategic investments, corporate development and corporate finance; Glam is playing it up as part of its global and corp dev growth. Former Microsoft (NSDQ: MSFT) corp dev exec Bruce Jaffe joined the advisory board recently.

-- Revenue Science: The ad solutions provider appointed Bill Ruckelshaus as COO. He will now serve dual roles in the company as he has been CFO for the past two years. Prior to joining Revenue Science, Ruckelshaus was SVP of strategy and planning at Expedia and he currently serves on the board of directors for Infospace. Release.

-- Penton Media: Former Yahoo (NSDQ: YHOO) exec Jim L'Heureux has been tapped as SVP of eMedia, where he will lead the eMedia team and report directly to CEO John French. L'Heureux most recently served as VP of account management at Yahoo and previous held various management positions at AOL (NYSE: TWX). Release.

-- Seeking Alpha: Tamar Yaniv has been hired as SVP of sales and marketing, founder David Jackson wrote today. Yaniv joins from PokerStars.com, where she served as European marketing director for three years. Earlier, she co-founded a women's non-profit organization, DigitalEve Israel.

-- Etsy: The oh-so-cool online handmade good retailer has named its newish COO Maria Thomas as its new CEO. Co-founder Rob Kalin will now be the Chief Creative Officer. Also the company hired away Chad Dickerson, the head of their Brickhouse special projects group at Yahoo...he will be the CTO at Etsy.