Nearly 25 Percent of Japanese Internet Users Accessed iTunes in August, According to comScore World Metrix

Nearly 25 Percent of Japanese Internet Users Accessed iTunes in August, According to comScore World Metrix 

Yahoo! Music Ranks as Japan’s Most Visited Music Site  

TOKYO, JAPAN, November 4, 2008 – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released a study of music-related sites in Japan finding that nearly 40 percent of the Japanese online population visited an entertainment music site in August. The study also revealed that Japan recorded the highest penetration of users of Apple iTunes software during the month, when compared with the United States, the United Kingdom, France and Germany.

 

“The Internet and other digital media have become key platforms for music consumption and clearly represent the future of the music industry,” said Maru Sato, managing director of comScore Japan. “With so much consumer music activity occurring in the digital space today, it is increasingly important to capture the available audience now and get them engaged with your service.”

 

Yahoo! Music Leads Music Category in Audience Size

In August, nearly 40 percent of the online population in Japan visited an entertainment music site, averaging 16 minutes per visit and nearly 5 visits per visitor during the month. Yahoo! Music led the category with 7.3 million visitors, followed by Sony Connect with nearly 3 million visitors and Sony BMG Music Entertainment with 2.7 million visitors. 

Top 10 Entertainment Music Sites in Japan* August 2008  Total Japan Internet Audience, Age 15+ - Home and Work Locations*  Source: comScore World Metrix
	Total Unique Visitors (000)	Average Minutes per Visitor	Average Visits per Visitor
Total Internet : Total Audience	57,356	1,049.1	38.3
Entertainment - Music	21,915	15.8	4.9
Yahoo! Music	7,340	14.8	4.9
Sony Connect	2,921	N/A	N/A
Sony BMG Music Entertainment	2,673	4.5	2.4
UTAMAP.COM	2,341	7.0	2.3
Goo Music	1,471	4.2	1.6
UTA-NET.COM	1,391	2.8	2.2
MORA.JP	1,388	13.3	2.1
MORAWIN.JP	1,375	5.3	1.9
AOL Music	1,238	0.7	0.3
NEOWING.CO.JP	1,234	1.2	1.3

* Excludes traffic from public computers such as Internet cafes or access from mobile phones or PDAs.

 

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Japan Leads Online Penetration of iTune Users Among Global Countries

One of the most popular digital music applications in the marketplace today is Apple iTunes, which interfaces with the Apple iPod and iPhone and provides digital music downloads. In August, there were 13.6 million iTunes software users in Japan, representing nearly one quarter of the Japanese Internet audience. Among the five countries included in the study, Japan had the highest penetration of iTunes software users and more than double the worldwide reach of 11.2 percent.

 

iTunes Software Application Penetration by Selected Countries  August 2008  Total Internet Audience, Age 15+ - Home and Work Locations*  Source: comScore World Metrix
	iTunes Software (App)
	% Reach	Total Unique Users (000)
Worldwide	11.2	107,161
Japan	23.7	13,590
United Kingdom	23.4	8,317
United States	19.6	31,729
France	12.4	4,002
Germany	10.7	3,779

 * Excludes traffic from public computers such as Internet cafes or access from mobile phones or PDAs.

 

About comScore

comScore, Inc. (NASDAQ: SCOR) is a global leader in measuring the digital world and preferred source of digital marketing intelligence. For more information, please visit www.comscore.com/boilerplate

 

Ed: The Apple franchise beats Sony on their home turf.