FORUM: Anyone able to earn $100+ eCPM?

Vertical industry magazines can gain $100 CPM? i.e. (CPM is ad revenues divided by total impressions * 1,000. It's the cost per mille or cost per thousand page views.) Are there any online networks with $100+ eCPMs?

The chinese word for fortune ;-)

Would you like to earn $100 eCPM? Post a comment.

NEWS: Local Search

Problems: Location coding, relevant content, selling to small merchants, inexpensive ad media.

Providers get a piece of ad income
by Eric Pfanner Published: February 17, 2008

... Now three Internet providers in Britain have gotten together to try to grab a plump piece of online advertising for themselves. Last week, BT, Carphone Warehouse and Virgin Media announced a deal with a company called Phorm, whose technology tracks Web users and serves them ads related to their interests.

AOL Deal with Citysearch to Boost Local Ads for Platform A - Feb 15, 2008

The deal expands Citysearch's content and ad reach while giving AOL access to a
local sales force and additional ad inventory for Platform A. - Relevance: 82%

What Drives Local Search Directories? - Jan 17, 2008

Technology? Content? Both...or something else? - Relevance: 81%

Mobile Marketing's Wild Years to Yield a Gold Rush - Jan 15, 2008

ABI Research survey suggests consumers and marketers are joining the wagon
train. - Relevance: 61%

Local Online Ad Sector Filled with Challenges, Promise in 2008 - Dec 26, 2007

The local online ad market remains a tough one to navigate, yet traditional media firms, Web pure-plays, IYPs, and others are up for the challenge. - Relevance: 84%

Google Adds to Local Ads - Dec 04, 2007

Placecast Offers Location-Based Targeting, with a Twist - Feb 13, 2008

Distance, temperature, or connectivity provides targeting details for Placecast-created ads.

Why Local Ads Aren't Coming Online - Jan 14, 2008

Blame it on creative production and a lack of online inventory.

NEWS: Social Influence Marketing: Strategies & Tactics to Win Customers

Social Influence Marketing: Strategies & Tactics to Win Customers
by shivsingh on 28 February 2008, 20:01 0 comments , 350 views

Consumers have always been heavily influenced by each other when they make purchasing decision. They ask each other for advice, they observe and mimic each other’s decision making, and frankly they let peer pressure inform their decisions whether they like to admit it. ... This influence occurs in three ways:

• Compliance: an individual agrees with a point of view and acts in a specific way in order to achieve a favorable reaction among his or her peers.
• Identification: a person acts a certain way in front of a group because she believes in what she says, and belonging to a group is important to her.
• Internalization: your views are truly altered beyond the relationship with the group.

Social Behavior Stat Snippets

• ... Chevy did with its Tahoe campaign. The user generated advertisement contest resulted in 629,000 visits to the micro-site and Tahoe sales took off.
• 22% of US online buyers always read customer reviews before making a purchase. 43% of US online buyers read customer reviews at least most of the time before making a purchase.
• Edelman research highlights that 28% of US online consumers took an action such as calling, speaking or e-mailing others based on what they read in a blog post. In Belgium that number is 43%.
• According to the Magazine Publishers of America, the top 320 magazine websites received 67.5 million unique visitors per month representing 8.1% growth over the same period in 2006. Overall Internet traffic grew only 2.1%.