Choosing the Right Ad Network, Part 3 by Tessa Wegert

Tessa Wegert

Tessa Wegert is an interactive media strategist with Enlighten, one of the first full-service digital marketing strategy and services agencies, serving such brands as Bioré, Bratz, Food Network, illy, Hunter Douglas, Jergens, and Olympic Paints and Stains. An industry veteran, Tessa has worked in online media buying and planning, marketing, and online copywriting since 1999. She is an active freelance writer specializing in interactive marketing who has contributed to U.S. and Canadian publications, including "USA Weekend Magazine," "Marketing Magazine," "The Globe and Mail," and "The Montreal Gazette." She is frequently quoted as an industry expert and speaks regularly at industry conferences and events.

Recent articles by Tessa Wegert

Choosing the Right Ad Network, Part 3 - The process of choosing an ad network shouldn't be taken lightly. Some tips for choosing one. Last in a series. Sep 4, 2008

Choosing the Right Ad Network, Part 2 - Sizing up Tribal Fusion, ScanScout, NetShelter, Travel Ad Network, Glam Media, and Jumpstart Automotive Media. Second in a three-part series. Aug 28, 2008

Choosing the Right Ad Network - Sizing up Undertone Networks, Tremor Media, Burst Media, and AOL's Platform-A. First in a three-part series. Aug 21, 2008

How Media Partnerships Can Rock Your Brand - A Fortune 100 company demonstrates how to successfully create a brand association where there was none. Aug 14, 2008

6.6 Degrees of Online Marketing - If everyone is connected through the Web, how far can one of our marketing messages go? Aug 7, 2008

Video Strategies From the Pros - Best practices for managing and measuring online video advertising campaigns. Jul 31, 2008

The Allure of Online Video - Media buyers essentially have two options for clients' brands. First of a two-part series. Jul 24, 2008

Sitting Pretty: Finding Moms Online - If your target audience includes moms, check out these two properties. Jul 17, 2008

Social Media: A Buyer's Best Bet - Recession or not, social media makes sense as a part of virtually every online media strategy. Jul 10, 2008

The Ad Industry Boom: How Media Buyers Can Profit - This promises to be the busiest time digital advertising has seen yet. What we can do to ensure we all profit from this industry boom. Part two of two. Jul 3, 2008