Ed: For prime time events like the Olympics, Super Bowl, party conventions - TV broadcast overwhelms online access. Stats below show less than 10% online view. Further, if we estimate 50% non-USA viewers, the domestic online share drops to less than 5%.
Just as the Republican National Convention is about to wrap up tonight, the Democratic National Convention Committee released some interesting numbers about its web presence during the Democratic convention last week. During the convention week, the official Web site received more than 3.2 million visits. Also, visitors to the DNC site watched a total of more than 360,000 hours of online video from the convention.
The convention site was built on top of SilverStripe, a New Zealand based open source content management system we reviewed last year. In the review, we noted that SilverStripe had great potential, especially for those who needed a CMS with more functionality than traditional blogging platforms, yet with less complexity than traditional CMS system. The fact that it worked so well under high load during the Democratic convention confirms our first impression.
Just like NBC did during the Olympics, the convention site used Microsoft's SliverLight platform to stream live and recorded video feeds, many of them in HD quality.
McCain speech's TV audience edges Obama's