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Sep 11, 2008

Google Trounces Web Video Competitors With 5 Billion Views, Comscore

Google Trounces Web Video Competitors With 5 Billion Views

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comScore on Wednesday announced its latest data showing July 2008 Web video views. And although everyone expected Google to beat up on its competitors, the company did so in convincing fashion by serving nearly half of all the videos viewed online during the month.

According to the figures, over 11 billion videos were viewed in July. Of that 11 billion, Google accounted for about 5 billion and its closest competitor, Fox Interactive (headlined by MySpace TV), only managed 445 million views. Microsoft rounded out the top three by serving almost 283 million videos.

Videos viewed

comScore also released unique visitor information, which was again topped by Google, which drew 92 million unique viewers in July. Fox Interactive managed almost 55 million viewers, and Yahoo finished third with 32 million unique viewers.

Comscore Says Almost Everyone (75%) in the US Now Watches Video Online

Traffic analysts estimate 5 billion US video views in July for YouTube alone.

Comscore issued their report for July website traffic in the online video sector today and two numbers really stand out. The company estimates that US web users viewed more than 5 billion videos that month and says that 75 percent of the total U.S. Internet audience viewed online video in July. Those are some pretty high numbers, but 3rd party traffic stats always have to be taken with a giant grain of salt. Do you believe that online video is this universal yet?

Interesting stats from the Comscore study include:

  • The average online video viewer watched 235 minutes of video.

  • 91 million viewers watched 5 billion videos on YouTube.com (54.8 videos per viewer).

  • 51.4 million viewers watched 400 million videos on MySpace.com (7.8 videos per viewer).

  • The duration of the average online video was 2.9 minutes.
Press Release

YouTube Draws 5 Billion U.S. Online Video Views in July 2008


Americans Watch 558 Million Hours of Online Video During the Month, According to comScore Video Metrix


RESTON, VA, September 10, 2008 – comScore (NASDAQ: SCOR), a leader in measuring the digital world, today released July 2008 data from the comScore Video Metrix service, reporting that Americans viewed more than 11.4 billion videos for a total duration of 558 million hours during the month...

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