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Oct 28, 2008

Free Webinar: Mobile Internet Device (MID) Business Models

November 11, 2008
11:00 AM Central Time

Click here to register

In-Stat and Texas Instruments have teamed up to present a highly attended series of insights into the technologies and market dynamics that will Unleash the Mobile Internet. The series includes the following:

1MID Market Overview (June 26th)
2MID Hardware Architectures (August 7th)
3MID Software Architectures (September 24th)
4MID Business Models (November 11th)

Please join In-Stat’s Jim McGregor, Principal Analyst and Research Director, for the fourth and final webinar in this series at11:00 AM CST (9:00 AM PST) on November 11, 2008. Jim will be moderating an hour-long webinar featuring a live video Q & A discussion with industry experts on the most critical issue for the mobile Internet: what will be the business models that allow for competition, innovation, and profitability in all parts of the value chain.

Joining Jim will be:

  • Seshu Madhavapeddy, general manager of Texas Instruments’ Mobile Internet Device business
  • Michael Woodward, vice president of AT&T responsible for smart device and laptop products
  • Bob Sullivan, the President and CEO of Sullivan & Associates

Among the topics of discussion are the following:

  • What are consumers more willing to pay for: devices, content, and/or services?
  • What are potential business models?
  • Pay-as-you-go services vs. unlimited access
    • Revenue sharing between content and service providers
    • Subsidizing the cost of devices with the service or content
    • Subsidizing through advertising revenue
    • Closed devices and dedicated service plans vs. open devices and multi-unit service plans
    • And the plethora of other options and combinations
  • Do new devices and services cannibalize existing devices and services?
  • Other issues that may impact business models and adoption rates, such as Digital Rights Management (DRM)

Don’t miss this opportunity to gain a unique understanding of one of the industry’s most promising segments and the most pressing issue for the electronics industry as we address the business model challenges created by MIDs.

Click here to register

Replay for the first three webinars are available at www.instat.com and www.ti.com/wirelesspresentations. The first webinar on the MID Market Overview addressed the definition of a MID and the huge potential for this emerging device segment, the second discussed some of the design considerations for the processors/SoCs and systems architectures, and the third focused on the issues of a changing software stack from the OS to the browser to the applications.

About In-Stat

Technology vendors, service providers, technology professionals and market specialists, worldwide, rely on In-Stat’s experienced staff and in-depth research to support critical business, product and technology decisions. In-Stat’s insights are derived from both a deep technology understanding and comprehensive research, which examines each segment of the value chain for each market. Regular and ongoing end-user demand and primary research surveys underpin much of the analysis, enabling In-Stat to provide incisive market knowledge and guidance on future market opportunities via syndicated research productscustom consulting, and advisory services.

In-Stat is a strategic segment of the $9 billion Reed Elsevier global information network, with access to an expansive worldwide electronic network, extensive technology databases and well-informed personnel. As a member of Reed Business Information, In-Stat is a division of the largest business-to-business publisher in the U.S.

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