Free Webinar: Mobile Internet Device (MID) Business Models

November 11, 2008 11:00 AM Central Time Click here to register In-Stat and Texas Instruments have teamed up to present a highly attended series of insights into the technologies and market dynamics that will Unleash the Mobile Internet. The series includes the following: 1 MID Market Overview (June 26th) 2 MID Hardware Architectures (August 7th) 3 MID Software Architectures (September 24th) 4 MID Business Models (November 11th) Please join In-Stat’s Jim McGregor, Principal Analyst and Research Director, for the fourth and final webinar in this series at11:00 AM CST (9:00 AM PST) on November 11, 2008. Jim will be moderating an hour-long webinar featuring a live video Q & A discussion with industry experts on the most critical issue for the mobile Internet: what will be the business models that allow for competition, innovation, and profitability in all parts of the value chain. Joining Jim will be: Seshu Madhavapeddy, general manager of Texas Instruments’ Mobile Internet Device business Michael Woodward, vice president of AT&T responsible for smart device and laptop products Bob Sullivan, the President and CEO of Sullivan & Associates Among the topics of discussion are the following: What are consumers more willing to pay for: devices, content, and/or services? What are potential business models? Pay-as-you-go services vs. unlimited access Revenue sharing between content and service providers Subsidizing the cost of devices with the service or content Subsidizing through advertising revenue Closed devices and dedicated service plans vs. open devices and multi-unit service plans And the plethora of other options and combinations Do new devices and services cannibalize existing devices and services? Other issues that may impact business models and adoption rates, such as Digital Rights Management (DRM) Don’t miss this opportunity to gain a unique understanding of one of the industry’s most promising segments and the most pressing issue for the electronics industry as we address the business model challenges created by MIDs. Click here to register Replay for the first three webinars are available at www.instat.com and www.ti.com/wirelesspresentations. The first webinar on the MID Market Overview addressed the definition of a MID and the huge potential for this emerging device segment, the second discussed some of the design considerations for the processors/SoCs and systems architectures, and the third focused on the issues of a changing software stack from the OS to the browser to the applications.

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