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Oct 22, 2008

RSS Adoption at 11% and it May Be Peaking, Forrester Says

RSS Adoption at 11% and it May Be Peaking, Forrester Says

Forrester Research today published a new report on the state of RSS. In short, while there are bright spots, it does not paint the picture of a technology that's going mainstream anytime soon.

On a positive note, the resarch entitled What's Holding RSS Back?, says that nearly half of marketers have moved to add feeds to their web sites. Further, RSS adoption among consumers is at 11% up from just 2% of users three years ago. RSS feeds usage is more dominant among men.

Here's the kicker, though. That might be all she wrote for RSS' growth track.

According to the research, of the 89% of those who don't use feeds only 17% say they're interested in using them. In fact Forrester spends much of the report helping marketers better explain the benefits of RSS to their customers. "Unless marketers make a move to hook them — and try to convert their apathetic counterparts — RSS will never be more than a niche technology," the analysts (who include Jeremiah Owyang) wrote.

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