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Oct 21, 2008

Smart Phone Adoption Surges Despite Difficulty Accessing Internet, Rich Media


More than 54% of US mobile-phone users say their mobile phone usage has increased by more than 25% over the last two years, and one in five respondents say it has increased by more than 50%,  according to  a report on mobile phone usage by Azuki Systems, Inc.

A significant catalyst behind this growth is the adoption of smart phones, with 62% of respondents indicating they either own or will own such a device in the next 12 months, the survey said.

Though  52% of respondents access the mobile web from their phones and 25% access video, an overwhelming majority (nearly 80%) of those surveyed say they wish it were easier to access information from the internet on their mobile phones, and an equal percentage wish it were easier to access rich media such as video clips and music.

The majority of respondents pointed to a number of current obstacles to enjoying rich media on mobile. Some 69% felt that the long time to download and/or play media ranked among their top three barriers, and 66% felt that difficulties finding and navigating to relevant content was a top-three inhibitor...

Ed: Huge potential for dumb-phone (90%) users to upgrade to smart-phones. Easy, fast, big screen access are the keys. iPhone leads the emerging segment. 

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