CLIP: Add Live Video to Your Applications (Stickam’s API)

Running a streaming video site isn’t cheap. Yahoo realized this and shutdown its Yahoo Live service, while YouTube’s lack of profitability is the constant ire of many. Stickam has apparently taken note, and is launching an API that enables other websites to utilize its service to add live streaming video.

Sites that implement the API can let their users record, watch, or collaborate on videos, all without leaving. Stickam envisions the API being ideal for social networking sites, online learning, and customer support. The company explains the basics and offers a few other example uses in the video below:

While it’s debuting as a free public beta, Stickam’s API will eventually be a pay-for-usage service. Still, as opposed to the server and bandwidth costs associated with doing it yourself, Stickam’s API makes live streaming video far more accessible to other websites. Additionally, it should help the company offset some of its own ongoing infrastructure costs.

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