CLIP: A drill-down of Online News Destinations Shows Yahoo!, MSNBC and CNN in a Statistical Dead Heat

Ed: News observations.

• email handling converts to news reading, search does not
• global broadcasts stronger than local broadcasts and newspapers
• social network not tied to news - Myspace to FoxNews
• real editors preferred to robotic news
• highly fragmented

by Jack Loechner, Friday, December 12, 2008, 8:15 AM

As a corollary to yesterday's Research Brief regarding the effectiveness of advertising on viewers of news channels vs. all media viewers, here are some demographics of news viewers as well as key advertisers and their ad types in October and November. 
            

Top 10 Online Current Events and Global News Destinations Week ending November 16, 2008 US, Home and Work
Brand or Channel	Unique Audience (000)	Active Reach (%)
Yahoo! News	19,060	13.41
MSNBC Digital Network	18,713	13.17
CNN Digital Network	18,034	12.69
AOL News	11,135	7.84
NYTimes.com	9,193	6.47
Tribune Newspapers	7,022	4.94
Fox News Digital Network	6,461	4.55
Google News	5,632	3.96
ABCNEWS Digital Network	5,334	3.75
Gannett Newspapers and Newspaper Division	5,060	3.56
Source:  Nielsen Online, NetView, November 2008