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Dec 2, 2008

Michael Wolff's Calm, Reasoned Analysis Of MySpace, And The "Cretins" That Flock To It

Just How Stupid And Poor Are MySpace Users, Exactly?

If you thought Randall Stross’ attack on Tesla yesterday was in poor taste, wait until you read what Michael Wolff has to say about MySpace. In a dinner interview with BusinessWeek columnist Jon Fine, Wolff says:

…if you’re on MySpace now, you’re a [expletive] cretin. And you’re not only a [expletive] cretin, but you’re poor. Nobody who has beyond an 8th grade level of education is on MySpace. It is for backwards people.

That’s just part of a much longer interview in which Wolff goes into detail on exactly why he thinks MySpace will go the way of AOL. He also makes some blatantly incorrect statements, such as “All of the growth now in MySpace is international,” which is incorrect. In the last year MySpace has grown about 10% in the U.S., adding 7.5 million monthly unique users to a total of 76.4 million. Non-U.S. users have grown from 45 million to 54 million, a 17% increase. (source: Comscore)...

Michael Wolff's Calm, Reasoned Analysis Of MySpace, And The "Cretins" That Flock To It

Posted by: on December 01

Part of writing my latest column required interviewing Michael Wolff, a friend and the author of the new Rupert Murdoch bio “The Man Who Owns The News.” After some negotiation, the interview took the form of a lengthy discussion-cum-argument. Sort of like what we do sometimes for this outfit, only with dinner and at much greater length.

Portions of what we discussed were entertaining enough—at least to me—to warrant posting here. In excerpt below, which is lightly edited for clarity and profanity, Michael and I argue over the value and prospects of MySpace.

Michael Wolff: MySpace. They [meaning News Corp] know they have a huge problem. They’re quaking in their boots about MySpace. It always was a little rustling when I was there, there was this rustling—

Jon Fine: What do you identify as the problem?

MW: Facebook...

DeWolfe: Recession Hammering MySpace's Growth
MySpace CEO Chris DeWolfe told a Reuters conference that following the worldwide financial crises, MySpace hasn't "really seen any impact, other than we think we could have grown even more than we have."

Michael Wolff: MySpace And Its Braindead Users Are Going To Zero
BusinessWeek's Jon Fine takes Rupert Murdoch tell-all author Michael Wolff out for dinner. Michael then reveals the secret he didn't put into the book: why Murdoch's News Corp (NWS) is trying so hard to ditch MySpace:

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