Updates on Google FriendConnect

The New Economics of Advertising has joined the Google FriendConnect network. Look for the new widget on the left sidebar, sign-in using Google, and share with your friends. 

Join the new social network without walls.

FYI:

• The install is simple but confusing for blogger or blogspot. Other platforms may experience significant technical difficulties.
• Performance seems fast, compared to the private release.
• Visitors sign-in using their Google or Orkut account. No support yet for Yahoo, Myspace, or Facebook id.
• Your friend list is maintained by Google. If you have gMail, that list of email addresses is easily accessible. I exported from Yahoo and imported into gMail to maintain a back-up list of email addresses. Yahoo remains my primary email account. 
• The FriendConnect becomes a social way to invite friends to join. It's still spam, but more socially acceptable as Google spam. ;^)
• You can create a Google profile that contains links to your websites. The profile automatically lists all your FriendConnect memberships.
• The site administrator sees names with options to befriend and block - no access to member email addresses. 
• Thus, personal privacy depends 100% on Google. 

Any other observations on FriendFeed?