According to David Black, Trinity Mirror's group director of digital publishing, "Our strategy is all about building a really engaged online audience. We see interactivity as absolutely critical to improving the experience we offer to our users."
More additions planned for later this year are individual profiles and the implementation of user comments.
A leader in social media software solutions, Pluck helps transform how publishers, retailers and major brands engage their audiences and customers to discover, create and distribute content online. Providing the technologies for content generation, syndication and social networking, Pluck helps its customers more easily consume and leverage the new open content model that has emerged as the cornerstone of interactivity online.