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Mar 19, 2008

NEWS: AdBrite Opens Up to Other Ad Networks

AdBrite has cut deals with numerous ad networks, allowing them to sell inventory into its auction-based marketplace for mostly small to mid-sized sites. A dozen networks including Advertising.com, Burst Media, AdPepper Media, PrecisionClick and CPX Interactive are now trafficking ads with AdBrite, the company said.

AdBrite has worked with ad networks as part of a pilot program since fall 2007, a year after it embraced greater transparency into its audience stats and inventory avails. It was then, fourteen months before Facebook introduced a nifty audience configuration tool for marketers as part of its Social Ads program, that AdBrite created its interface letting media buyers plug in audience characteristics and immediately generate a count of available inventory.

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