NEWS: So You Want to Be a Blogging Star?

clipped from: www.nytimes.com

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By PAUL BOUTIN

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Yet his site, blogmaverick.com, is one of the top 1,000 Weblogs, according to the search engine Technorati. Thousands read Mr. Cuban’s posts every single day. If he can do it, why can’t you?

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“Don’t go into blogging to make a living,” Mr. Cuban warned in an e-mail message. Still, he and other top bloggers with day jobs agree most people could attract a following on the Web. And whether a person blogs to make a little money, to influence opinion or just for sheer ego gratification, amassing a large audience is the goal.

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But Philip Kaplan, president for products at AdBrite, cautions that only one in six blogs draws even 500 page views a day. At that pace, you would make at most $45 a month, even if the site were decked out with full-page ads. Mr. Kaplan estimates only 3 percent of active sites make more than $1,000 a month from advertising.

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“In 3.5 months we made $9.47,” complained one blogger, Ted Dziuba, who yanked the automatic ads off of his site, Uncov.com.

Ed: AdBrite's implied eCPM is maximum of $3.00 (=$45/15k). Mean is $0.50 or lower.

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How to Grow Your Blog with Viral Copy Blog Promotion, Writing Content

This week I’ve been exploring five strategies that I’d employ to promote my blog if I were starting all over again.