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Mar 26, 2008

NEWS: Google February Paid Clicks Lousy (Again)

Google February Paid Clicks Lousy (Again)*

Google had 515mm US paid clicks in February, which is up only 3% year over year. At first glance, this appears to be a slight--slight--improvement from the horrific January report, which was flat y/y at 532mm clicks. However, Comscore did not adjust for the Leap Year (29 days vs 28), so this likely accounted for the entire increase.* Both months show a severe slowdown from Q4:

Oct: +37%
Nov: +27%
Dec: +12%
Jan: 0%
Feb: +3% [Does not adjust for Leap Year 29 days vs 28. Therefore pro forma 0%]

Our source believes Wall Street was looking for 5%-7% growth in Google's US paid clicks and that this report will likely cause the stock to trade down. For basic queries (versus paid clicks), Google US was up 31% and Google International was up 31%.

Ed: At $4 billion per quarter, clicks should be 2 billion per month.

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